Clay vs Salesflow: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185/mo, while Salesflow is a sales engagement platform for multichannel outreach, priced from $99/mo. Clay finds and enriches contact data; Salesflow coordinates email, LinkedIn, and phone outreach. Many teams use both together rather than choosing just one.
Key takeaways
- Clay's Launch plan starts at $185/mo for 15,000 actions/month, while its Growth plan costs $495/mo for 40,000 actions/month.
- Salesflow's Basic plan starts at $99/mo for a minimum of 1 seat, dropping to $24.99/mo on the Enterprise tier for teams of 100+ seats.
- Salesflow offers 5 pricing tiers compared to Clay's 3 tiers, giving more granularity when scaling team size.
- Clay lists 150+ data provider integrations and AI-powered enrichment through a feature called Claygent.
- Clay and Salesflow share only one listed integration, HubSpot, while Clay separately connects with Salesforce, Pipedrive, Apollo.io, and ZoomInfo among others.
Reviewed and updated September 5, 2026
Clay vs Salesflow: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Salesflow, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns.
Salesflow offers a lower entry point at $99/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesflow. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Basic
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Salesflow Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $99/mo | Team size: 1+ users, minimum 1 seat |
| Starter | $70/mo | Team size: 5+ seats |
| Pro | $39.95/mo | Team size: 20+ seats |
| Agency | $29.98/mo | Team size: 50+ seats, seats added in batches of 5 |
| Enterprise | $24.99/mo | Team size: 100+ seats, seats added in batches of 10 |
Source: Salesflow Pricing
Pricing Analysis
Salesflow offers the lower entry point ($99/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesflow offers 5 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Salesflow Key Features
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Salesflow
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Salesflow Integrations
Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Clay: Salesforce, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Salesflow: LinkedIn Sales Navigator, Zapier, API.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Salesflow
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Clay | Salesflow |
|---|---|---|
| Starting Price | $185/mo | $99/mo |
| Top Tier Price | Contact Sales | $24.99/mo |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Salesflow the multi-channel sales outreach and engagement tracking side. Salesflow offers a more accessible entry point at $99/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Salesflow for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Clay and Salesflow?
- Clay is a data enrichment tool built for finding and enriching B2B contact data, using 150+ data provider integrations and AI-powered enrichment via Claygent. Salesflow is a sales engagement platform for coordinating multichannel outreach across email and LinkedIn, with a unified inbox and campaign analytics. They address different stages of the outbound workflow.
- Which is cheaper, Clay or Salesflow?
- Salesflow has the lower entry price at $99/mo for its Basic plan, compared to Clay's Launch plan at $185/mo. Salesflow's pricing drops further on higher tiers, reaching $24.99/mo for teams of 100+ seats, while Clay's paid tiers are $185/mo and $495/mo plus a custom Enterprise option.
- Can I use Clay and Salesflow together?
- Yes, the article notes that many teams run one of each, since Clay handles contact data enrichment while Salesflow handles multichannel outreach execution. Both tools integrate with HubSpot, giving teams a shared connection point when combining them in a single stack.
- Does Clay integrate with Salesforce?
- Yes, Clay lists Salesforce as one of its integrations, alongside HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion. Salesflow's listed integrations are more limited, covering HubSpot, LinkedIn Sales Navigator, Zapier, and API access.
- What features does Salesflow offer that Clay doesn't?
- Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour, combined email and LinkedIn campaigns, a unified inbox for LinkedIn and Sales Navigator conversations, and an AI GTM employee called Ariel. These outreach-focused features are not part of Clay's listed feature set, which centers on data enrichment.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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