Clay vs Salesforge: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Salesforge (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool built for B2B lead data and contact enrichment, priced from $185/mo, while Salesforge is a sales engagement platform built for multichannel outreach and engagement tracking, priced from $48/mo. They cover different parts of the outbound workflow, so many teams use both rather than choosing one over the other.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes actions starting from 15,000 per month.
- Salesforge's entry plan, Pro Plan, costs $48/mo and includes 1,000 active contacts in sequence with 5,000 emails per month.
- Clay lists 150+ data provider integrations and AI-powered enrichment through a feature called Claygent.
- Salesforge lists cold email automation at scale, LinkedIn automation, and an AI SDR agent called Agent Frank, priced at $499/mo.
- Clay and Salesforge share three integrations in common: Salesforce, HubSpot, and Pipedrive.
Reviewed and updated September 2, 2026
Clay vs Salesforge: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Salesforge, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Salesforge is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Salesforge lists cold email automation at scale and linkedin automation.
Salesforge offers a lower entry point at $48/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesforge. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Salesforge is Multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and LinkedIn senders, with AI personalization, built-in warm-up, and an optional AI SDR agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Pro Plan
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Salesforge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro Plan | $48/mo | 1,000 Active Contacts in Sequence | 5,000 Emails/Month |
| Growth Plan | $96/mo | 10,000 Active Contacts in Sequence | 50,000 Emails/Month |
| Agent Frank (AI SDR) | $499/mo | Up to 1,000 Active Contacts | - |
Source: Salesforge Pricing
Pricing Analysis
Salesforge offers the lower entry point ($48/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Salesforge Key Features
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Salesforge
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Salesforge Integrations
Salesforge connects with: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Salesforge: GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Salesforge
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Clay | Salesforge |
|---|---|---|
| Starting Price | $185/mo | $48/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 12 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Salesforge the multi-channel sales outreach and engagement tracking side. Salesforge offers a more accessible entry point at $48/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Salesforge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Salesforge?
- Clay is a data enrichment tool for finding and enriching B2B lead and contact data, while Salesforge is a sales engagement platform for running multichannel outreach across email and LinkedIn with engagement tracking. They address different stages of the outbound workflow rather than competing for the same job.
- Which is cheaper, Clay or Salesforge?
- Salesforge has the lower entry price at $48/mo for its Pro Plan, compared to Clay's Launch plan at $185/mo. Clay's Growth plan runs $495/mo, and Salesforge also offers a Growth plan at $96/mo and an Agent Frank AI SDR tier at $499/mo.
- Do Clay and Salesforge integrate with each other?
- Yes, Salesforge lists Clay directly among its integrations. Both platforms also separately integrate with Salesforce, HubSpot, and Pipedrive, which are the three integrations they have in common according to each vendor's own listed integrations.
- Can I use both Clay and Salesforge together?
- Yes, the article notes that many teams run one of each because they serve different parts of the workflow. Clay handles contact data enrichment while Salesforge manages the outreach and sequencing, and Salesforge even lists Clay as one of its integrations.
- Does Clay or Salesforge offer an AI SDR feature?
- Salesforge offers Agent Frank, an AI SDR with auto-pilot and co-pilot modes, priced at $499/mo with up to 1,000 active contacts. Clay's AI capability is Claygent, an AI-powered enrichment feature, which serves a different purpose focused on data enrichment rather than autonomous outreach.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Adapt.io (data enrichment tool). See pricing, features, and integrations to decide which one, or both, your stack needs.