Clay vs Scrupp: Data Enrichment Tool Comparison
Compare Clay and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clay and Scrupp are both data enrichment tools, but they differ in approach and price. Clay starts at $185 per month with 150+ data provider integrations and AI-powered enrichment through Claygent, aimed at mid-market and enterprise teams. Scrupp starts free with LinkedIn, Sales Navigator, and Apollo export features, aimed at budget-conscious teams needing verified contact data.
Key takeaways
- Clay's Launch plan costs $185 per month and includes 15,000 actions per month, while its Growth plan costs $495 per month for 40,000 actions per month.
- Scrupp offers a free tier with 100 credits and a paid Subscription plan at $29 per month for 1,000 credits per month.
- Clay lists 9 total features including AI-powered enrichment via Claygent, workflow automation, and data waterfall enrichment, while Scrupp lists 8 features including verified email enrichment and CSV file enrichment.
- Clay integrates with 14 named tools including Apollo.io, Clearbit, ZoomInfo, and OpenAI, while Scrupp integrates with 8 named tools including Clay and Slack.
- Salesforce, HubSpot, Pipedrive, Google Sheets, Airtable, and Notion are integrations shared by both Clay and Scrupp.
Reviewed and updated September 4, 2026
Clay vs Scrupp: Data Enrichment Tool Comparison
Clay and Scrupp are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.
Scrupp offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Free
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Google Sheets, Airtable, Notion.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI.
Integrations listed only by Scrupp: Clay, Slack.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Clay | Scrupp |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay and Scrupp both serve the B2B lead data and contact enrichment market. Scrupp offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Scrupp?
- Clay is a data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment called Claygent, while Scrupp is a cloud-based scraper for LinkedIn, Sales Navigator, and Apollo that exports leads and enriches them with verified emails, phone numbers, and company data, charging credits only when a contact detail is found.
- How much does Clay cost compared to Scrupp?
- Clay's entry-level Launch plan costs $185 per month for 15,000 actions per month, while Scrupp offers a free tier with 100 credits and a paid Subscription plan at $29 per month for 1,000 credits per month. Scrupp has the lower entry point of the two tools.
- Which tool has more integrations, Clay or Scrupp?
- Clay has more listed integrations, with 14 named connections including Salesforce, HubSpot, Apollo.io, Clearbit, ZoomInfo, and OpenAI. Scrupp lists 8 integrations including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable.
- Which teams is Clay best suited for?
- Clay is best suited for mid-market to enterprise teams with established data enrichment budgets, teams that need a wide feature set of 9 listed capabilities, organizations with complex tech stacks needing broad integration support across 14 integrations, and enterprise buyers who prefer custom pricing and dedicated support.
- Which teams is Scrupp best suited for?
- Scrupp is best suited for budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale up as needs grow, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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