Clay vs Zeliq: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clay (data enrichment tool) and Zeliq (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, offering 150+ data provider integrations and AI-powered enrichment through Claygent, starting at $185/mo. Zeliq is a sales engagement platform for multichannel outreach across email, call and social, starting free. Many teams run both tools together rather than choosing one over the other.
Key takeaways
- Clay's Launch plan starts at $185/mo and includes 15,000 actions per month, while its Growth plan is $495/mo for 40,000 actions per month.
- Zeliq offers a free Basic tier allowing import of up to 100 leads per month and 2 active email-only sequences, with a Starter plan at $59/mo for 750 credits per month.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent, plus features like credit rollover and unlimited users on all plans.
- Zeliq lists multichannel sequences across email, call and social, a dialer connection for calling from the platform, and two-way CRM integration to pull and push records.
- Both platforms share integrations with Salesforce, HubSpot, and Pipedrive, while Clay alone integrates with tools like ZoomInfo, Apollo.io, and OpenAI, and Zeliq alone integrates with Aircall, Ringover, and Gmail.
Reviewed and updated September 2, 2026
Clay vs Zeliq: Data Enrichment Tool vs Sales Engagement Platform Comparison
Clay (data enrichment tool) and Zeliq (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Zeliq is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Zeliq lists multichannel sequences across email, call and social and lead search with basic and advanced filters.
Zeliq offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Zeliq. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Zeliq is Sales prospecting and engagement platform that combines a lead search and waterfall enrichment hub with multichannel sequences across email, calls and social, plus a connected dialer and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Basic
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Zeliq Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | Free | Import up to 100 leads per month | Run 2 active sequences (emails only) |
| Starter | $59/mo | 750 credits / month | 75 phone numbers or 750 emails |
| Custom | Contact Sales | Starts as from 24k credits/user/year | - |
Source: Zeliq Pricing
Pricing Analysis
Zeliq offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Zeliq includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Zeliq Key Features
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Zeliq
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Zeliq Integrations
Zeliq connects with: HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, API.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Zeliq: Aircall, Ringover, Gmail, Microsoft, API.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Zeliq
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Zeliq |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Zeliq the multi-channel sales outreach and engagement tracking side. Zeliq offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Zeliq for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Zeliq?
- Clay is a data enrichment tool focused on B2B lead data and contact enrichment, using 150+ data provider integrations and AI-powered enrichment via Claygent. Zeliq is a sales engagement platform built for multichannel outreach across email, call, and social, with lead search, a connected dialer, and CRM sync. They serve different core jobs in an outbound stack.
- How much does Clay cost compared to Zeliq?
- Clay's Launch plan starts at $185/mo for 15,000 actions per month, with a Growth plan at $495/mo for 40,000 actions per month. Zeliq has a free Basic tier limited to 100 leads per month and 2 email-only sequences, plus a Starter plan at $59/mo for 750 credits per month. Zeliq has the lower entry point overall.
- Can Clay and Zeliq be used together?
- Yes, the article notes that many teams run one of each tool since they solve different problems. Clay is used for finding accurate contact data for target accounts, while Zeliq is used for coordinating outreach across email, phone, and social channels. They are described as sitting next to each other in many outbound stacks rather than being direct substitutes.
- What integrations do Clay and Zeliq share?
- Clay and Zeliq both integrate with Salesforce, HubSpot, and Pipedrive. Beyond those shared integrations, Clay separately connects with tools like Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Zeliq separately connects with Aircall, Ringover, Gmail, Microsoft, and API access.
- Which tool is a better fit for enterprise teams?
- Clay is positioned as the better fit for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, especially organizations with complex tech stacks needing broad integration support. Clay also offers custom Enterprise pricing with dedicated support for larger buyers who prefer that arrangement.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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