Clearbit vs Ocean.io: Data Enrichment Tool Comparison
Compare Clearbit and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clearbit and Ocean.io are both data enrichment tools, but they differ in pricing model and feature emphasis. Clearbit lists an entry price of $45/mo with global data coverage and lead, contact, and account enrichment. Ocean.io uses usage-based credit pricing and lists AI-powered lookalike filters and waterfall enrichment across 16+ data sources.
Key takeaways
- Clearbit publishes an entry price of $45 per month, while Ocean.io uses usage-based pricing that cannot be directly compared on list price.
- Clearbit's Entry plan includes 100 credits per month, and its Business plan costs $1,667 per month with custom contacts.
- Ocean.io's Subscription (Yearly) plan requires a minimum of 9,000 credits and a maximum of 60,000, valid for 12 months.
- Ocean.io offers 4 pricing tiers compared to Clearbit's 3 tiers.
- Both Clearbit and Ocean.io list 8 features each and integrate with 4 platforms, with HubSpot and Salesforce shared by both.
Reviewed and updated September 5, 2026
Clearbit vs Ocean.io: Data Enrichment Tool Comparison
Clearbit and Ocean.io are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Clearbit publishes an entry price of $45/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Entry
Subscription (Yearly)
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Clearbit's 3, giving you more granularity as you scale.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Clearbit: Segment, Marketo.
Integrations listed only by Ocean.io: Pipedrive, Clay.
Use Case Recommendations
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clearbit | Ocean.io |
|---|---|---|
| Starting Price | $45/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clearbit and Ocean.io both serve the B2B lead data and contact enrichment market. Clearbit publishes an entry price of $45/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clearbit and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clearbit and Ocean.io?
- Clearbit is a B2B data enrichment platform, now known as Breeze Intelligence by HubSpot, focused on real-time enrichment and visitor identification. Ocean.io is a B2B prospecting and enrichment platform that returns verified emails and direct phone numbers using a shared credit system across its platform and API.
- How much does Clearbit cost compared to Ocean.io?
- Clearbit publishes an entry price of $45 per month, with its Business plan at $1,667 per month and Enterprise available by contacting sales. Ocean.io uses usage-based pricing across four tiers, including yearly and monthly subscriptions and a pay-as-you-go option, so it cannot be directly compared to Clearbit on list price.
- Which tool has more pricing flexibility?
- Ocean.io offers 4 pricing tiers compared to Clearbit's 3, giving more granularity as usage scales. Ocean.io's tiers include yearly and monthly subscriptions, pay-as-you-go, and a custom plan with volume pricing for larger teams.
- What integrations do Clearbit and Ocean.io support?
- Clearbit connects with HubSpot, Segment, Marketo, and Salesforce. Ocean.io connects with HubSpot, Pipedrive, Salesforce, and Clay. Both tools share HubSpot and Salesforce integrations, while Segment and Marketo are listed only by Clearbit, and Pipedrive and Clay are listed only by Ocean.io.
- Which tool is better for sales teams researching target accounts?
- Ocean.io is listed as a best fit for sales teams researching target accounts, according to its use case recommendations. It is also recommended for enterprise buyers who prefer custom pricing, revenue operations teams building prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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