Clearbit vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Clearbit (data enrichment tool) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clearbit is a B2B data enrichment tool for lead, contact, and account data, now rebranded as Breeze Intelligence by HubSpot, with entry pricing at $45/mo. Unify is a sales engagement platform for multi-channel outreach across email, social messaging, and dialer, with a free entry tier. Teams needing contact data pick Clearbit; teams needing outreach coordination pick Unify, and many run both.
Key takeaways
- Clearbit's entry plan costs $45/mo and includes 100 credits per month, while Unify's entry tier is free with limited credits and up to 3 seats.
- Unify's Base plan costs $20/mo for 800 credits per seat per month with unlimited seats, and its Pro plan costs $60/mo for 2,400 credits per seat per month.
- Clearbit's Business plan is priced at $1,667/mo, while Unify's Business plan uses a custom credit pool with contact-sales pricing.
- Clearbit and Unify both integrate with HubSpot and Salesforce, but Clearbit also connects with Segment and Marketo while Unify connects with Slack, Gmail, and Microsoft Outlook.
- Clearbit has been rebranded as Breeze Intelligence by HubSpot.
Reviewed and updated September 4, 2026
Clearbit vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Clearbit, a data enrichment tool for B2B lead data and contact enrichment, against Unify, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clearbit is a data enrichment tool for B2B lead data and contact enrichment; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Unify offers a lower entry point at $0/mo compared to Clearbit at $45/mo.
If your priority is finding accurate contact data for target accounts, Clearbit is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Entry
Free
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Unify offers the lower entry point ($0/mo vs $45/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Unify offers 4 pricing tiers compared to Clearbit's 3, giving you more granularity as you scale.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Clearbit: Segment, Marketo.
Integrations listed only by Unify: Slack, Gmail, Microsoft Outlook.
Use Case Recommendations
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (5 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clearbit | Unify |
|---|---|---|
| Starting Price | $45/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 4 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clearbit serves the B2B lead data and contact enrichment side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Unify offers a more accessible entry point, while Clearbit starts at $45/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clearbit and Unify for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clearbit and Unify?
- Clearbit is a data enrichment tool built for finding accurate B2B lead, contact, and account data, while Unify is a sales engagement platform built for coordinating multi-channel outreach across email, social messaging, and a dialer. They solve different parts of the outbound workflow, so many teams use both together.
- How much does Clearbit cost compared to Unify?
- Clearbit's entry plan is $45/mo with 100 credits per month, and its Business plan costs $1,667/mo. Unify offers a free entry tier with limited credits, a Base plan at $20/mo for 800 credits per seat, and a Pro plan at $60/mo for 2,400 credits per seat, with unlimited seats on paid plans.
- Do Clearbit and Unify integrate with the same tools?
- Both Clearbit and Unify integrate with HubSpot and Salesforce, so those two platforms are shared across the tools. Clearbit additionally connects with Segment and Marketo, while Unify additionally connects with Slack, Gmail, and Microsoft Outlook, so the surrounding integration ecosystems differ outside the shared core.
- Is Clearbit still called Clearbit?
- Clearbit is now known as Breeze Intelligence by HubSpot, according to the article. It remains a B2B data enrichment platform offering real-time enrichment and visitor identification, but under the new HubSpot branding.
- Which tool is better for multi-channel sales outreach?
- Unify is built for multi-channel sales outreach, listing sequences across email, social messaging, and a dialer along with AI copywriting and personalization and signal-triggered automations. Clearbit does not list these outreach features, since it focuses on data enrichment rather than engagement and sequencing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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