Tool Comparisons

    Closely vs Copper: Sales Engagement Platform vs CRM Platform Comparison

    Compare Closely (sales engagement platform) and Copper (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Closely vs Copper
    August 21, 2026Updated September 4, 20266 min read
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    The short answer

    Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email, priced from $49/mo, while Copper is a CRM platform built for Google Workspace users, priced from $29/mo. Closely fits teams coordinating outreach across channels, Copper fits teams organizing contacts and tracking deals. Many teams run both.

    Key takeaways

    • Closely's Starter plan costs $49/mo and includes 1 LinkedIn account plus unlimited email accounts.
    • Copper's Basic plan costs $29/mo, giving it the lower entry point of the two platforms.
    • Closely offers four pricing tiers, Starter, Growth, Essential, and Custom, while Copper offers three, Basic, Professional, and Business.
    • Copper's Professional plan is priced at $69/mo and its Business plan at $134/mo.
    • Gmail is the only integration listed by both platforms, with Closely also connecting to Salesforce, Pipedrive, HubSpot, and GoHighLevel, and Copper also connecting to Google Workspace, Slack, Zapier, and Zendesk.

    Reviewed and updated September 4, 2026

    Closely vs Copper: Sales Engagement Platform vs CRM Platform Comparison

    Closely (sales engagement platform) and Copper (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Copper is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Copper lists native google workspace integration and automatic contact and activity capture from gmail.

    Copper offers a lower entry point at $29/mo compared to Closely at $49/mo.

    If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Copper. Many teams run one of each.

    Understanding the Core Difference

    Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.

    Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing table: Pricing Comparison (Closely, Copper, Starter, Basic)

    $49/moClosely entry plan

    Starter

    $29/moCopper entry plan

    Basic

    Entry pricing for Closely and Copper, as published on each vendor's own pricing page.

    Closely Pricing (as of September 2026)

    PlanPriceContacts
    Starter$49/mo1 LinkedIn account, unlimited email accounts
    Growth$127/mo3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo
    Essential$205/mo5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo
    CustomContact SalesUnlimited seats, custom LinkedIn accounts and credits

    Source: Closely Pricing

    Copper Pricing (as of September 2026)

    PlanPrice
    Basic$29/mo
    Professional$69/mo
    Business$134/mo

    Source: Copper Pricing

    Pricing Analysis

    Copper offers the lower entry point ($29/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Closely offers 4 pricing tiers compared to Copper's 3, giving you more granularity as you scale.

    Features Breakdown

    Closely lists
    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • and 4 more listed below
    Copper lists
    • Native Google Workspace integration
    • Automatic contact and activity capture from Gmail
    • Visual pipeline management
    • Task automation and workflow builder
    • Contact enrichment
    • Bulk email and email templates
    • and 2 more listed below
    What Closely and Copper each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Closely Key Features

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Copper Key Features

    • Native Google Workspace integration
    • Automatic contact and activity capture from Gmail
    • Visual pipeline management
    • Task automation and workflow builder
    • Contact enrichment
    • Bulk email and email templates
    • Custom reporting and dashboards
    • Project management and collaboration

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Closely

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Listed only by Copper

    • Native Google Workspace integration
    • Automatic contact and activity capture from Gmail
    • Visual pipeline management
    • Task automation and workflow builder
    • Contact enrichment
    • Bulk email and email templates
    • Custom reporting and dashboards
    • Project management and collaboration

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Closely, Copper, Gmail, Salesforce)

    Closely Integrations

    Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.

    Copper Integrations

    Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.

    Shared Integrations

    Both tools integrate with: Gmail.

    Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, Webhooks.

    Integrations listed only by Copper: Google Workspace, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.

    Use Case Recommendations

    Best Fit for Closely

    • Budget-conscious teams looking for an affordable sales engagement platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Copper

    • Budget-conscious teams looking for an affordable CRM platform
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting
    • Growing teams that need scalable contact management

    Feature Comparison Summary

    FeatureCloselyCopper
    Starting Price$49/mo$29/mo
    Top Tier PriceContact Sales$134/mo
    Total Features Listed108
    Integrations88
    FoundedN/A2013

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define multi-channel sales, Estimate expected sequences, List integrations, Sign up)

    1. Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Copper the customer relationship management and sales pipeline tracking side. Copper offers a more accessible entry point at $29/mo, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Closely and Copper for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What's the main difference between Closely and Copper?
    Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email. Copper is a CRM platform built for Google Workspace users to organize contacts and track sales pipelines. They solve different core problems, which is why many teams use both.
    How much do Closely and Copper cost?
    Closely starts at $49/mo for its Starter plan and goes up to $205/mo for Essential, plus a Custom tier. Copper starts at $29/mo for Basic and goes up to $134/mo for Business, with a Professional plan at $69/mo in between.
    Which integrations do Closely and Copper share?
    Gmail is the only integration listed by both platforms. Closely also connects with Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, and Webhooks, while Copper also connects with Google Workspace, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
    Can Closely and Copper be used together?
    Yes, many teams run both tools together since they sit next to each other in outbound stacks without fully replacing one another. Closely handles multichannel outreach across LinkedIn and email, and Copper handles CRM and pipeline tracking, with Gmail as a shared integration point.
    Which tool is better for Google Workspace users?
    Copper is the better fit, since it was built specifically for Google Workspace users. It offers native integration with Gmail, Google Calendar, and Google Drive, and it automatically captures and organizes contacts and activities from Gmail to reduce manual data entry.
    CloselyCopperSales Engagement PlatformCRM PlatformComparisonsales-engagementcrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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