Closely vs Flowlu: Sales Engagement Platform vs CRM Platform Comparison
Compare Closely (sales engagement platform) and Flowlu (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multichannel outreach across LinkedIn and email starting at $49/mo, while Flowlu is a CRM platform for pipeline and client management with a free tier and paid plans from $12/mo. Teams needing outbound campaign automation choose Closely, teams needing deal tracking and invoicing choose Flowlu, and many run both together.
Key takeaways
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account plus unlimited email accounts.
- Flowlu offers a Free plan with 100 contacts and 1 pipeline, then paid tiers at $12/mo, $22/mo, and $32/mo.
- Closely's Growth plan at $127/mo includes 3 LinkedIn accounts and 3,000 bonus credits per month.
- Both platforms integrate with Gmail and Microsoft Outlook, but Closely also connects to Salesforce, Pipedrive, HubSpot, and GoHighLevel while Flowlu connects to tools like Stripe, PayPal, Twilio, and Zendesk Support.
- Closely lists a conditional sequence builder and dedicated residential IP for LinkedIn accounts, while Flowlu lists a client portal and Kanban and Gantt project views as features unique to each.
Reviewed and updated September 4, 2026
Closely vs Flowlu: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Flowlu, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Flowlu is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Flowlu lists multiple sales pipelines and email sync and email templates.
Flowlu offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Flowlu. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Flowlu Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 contacts, 1 pipeline |
| Essential | $12/mo | - |
| Advanced | $22/mo | - |
| Ultimate | $32/mo | - |
Source: Flowlu Pricing
Pricing Analysis
Flowlu offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Flowlu includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- and 4 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Flowlu Key Features
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Flowlu
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Flowlu Integrations
Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook.
Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, SMTP, Webhooks.
Integrations listed only by Flowlu: IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Flowlu
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (18 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Closely | Flowlu |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | $32/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 8 | 18 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Flowlu the customer relationship management and sales pipeline tracking side. Flowlu offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Flowlu for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Closely and Flowlu?
- Closely is a sales engagement platform built for multichannel outbound campaigns across LinkedIn and email, while Flowlu is a CRM and project management platform for tracking deals, pipelines, and client work from first call to final invoice. They cover different parts of the sales workflow rather than competing directly.
- Which is cheaper, Closely or Flowlu?
- Flowlu has the lower entry point with a free plan offering 100 contacts and 1 pipeline, compared to Closely's Starter plan at $49/mo. Flowlu's paid tiers start at $12/mo, $22/mo, and $32/mo, all below Closely's entry price.
- Can Closely and Flowlu be used together?
- Yes, many teams run both since Closely handles multichannel outreach campaigns while Flowlu manages the resulting pipeline, deals, and client relationships. Both tools integrate with Gmail and Microsoft Outlook, which helps connect email activity across the two platforms.
- What integrations does Closely support that Flowlu doesn't?
- Closely integrates with Salesforce, Pipedrive, HubSpot, GoHighLevel, SMTP, and Webhooks in addition to Gmail and Microsoft Outlook. Flowlu's integration list focuses more on communication and payment tools like Twilio, Stripe, PayPal, and Zendesk Support rather than CRM platforms.
- Is Flowlu a good fit for sales outreach on LinkedIn?
- Flowlu's listed features center on pipelines, email sync, CRM reports, and invoicing rather than LinkedIn outreach. Closely is the platform built specifically for multichannel campaigns across LinkedIn and email, including a conditional sequence builder and dedicated residential IPs for LinkedIn accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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