Closely vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Closely (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multichannel outreach across LinkedIn and email, priced from $49 per month. Keap is a CRM platform for contact management and sales pipeline tracking, priced from $299 per month for 1,500 contacts and 2 users. Teams pick based on whether they need outreach or pipeline management, and many run both.
Key takeaways
- Closely's entry plan, Starter, costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- Keap sells a single plan priced at $299/mo starting at 1,500 contacts and 2 users, rather than tiered feature plans.
- Closely offers 4 pricing tiers (Starter, Growth, Essential, Custom) compared to Keap's 1 plan.
- Closely lists 10 features including a conditional sequence builder and AI lead scoring, while Keap lists 8 features including contact segmentation and invoicing.
- Both platforms integrate with Gmail, but Closely also connects with Salesforce, Pipedrive, HubSpot, and GoHighLevel, while Keap connects with Zapier, PayPal, Stripe, and Eway.
Reviewed and updated September 4, 2026
Closely vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Closely is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Keap lists contact management and contact segmentation (tags).
Closely offers a lower entry point at $49/mo compared to Keap at $299/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Keap
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Closely is more affordable at the entry level ($49/mo vs $299/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Closely offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Closely | Keap |
|---|---|---|
| Starting Price | $49/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Closely offers a more accessible entry point at $49/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Closely and Keap?
- Closely is a sales engagement platform for multi-channel outreach and engagement tracking across LinkedIn and email, while Keap is a CRM platform for customer relationship management and sales pipeline tracking. Closely focuses on running and tracking outbound campaigns, and Keap focuses on organizing contacts and forecasting revenue.
- How much does Closely cost compared to Keap?
- Closely starts at $49/mo for its Starter plan with 1 LinkedIn account and unlimited email accounts, while Keap starts at $299/mo for 1,500 contacts and 2 users. Closely offers 4 pricing tiers total, while Keap is sold as a single plan priced by contact count.
- Can Closely and Keap be used together?
- Yes, the article notes that many teams run one of each since Closely handles multi-channel outreach and Keap handles CRM and pipeline tracking. Closely also lists a direct integration with HubSpot, Salesforce, Pipedrive, and GoHighLevel, though Keap itself is not listed among Closely's named integrations.
- What integrations does Closely support?
- Closely connects with Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks. Of these, only Gmail is shared with Keap's listed integrations.
- What features does Keap offer that Closely doesn't list?
- Keap lists contact management, contact segmentation via tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These 8 features are not listed on Closely's own feature page, based on a comparison of each vendor's exact published wording.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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