Tool Comparisons

    Closely vs Ocean.io: Sales Engagement Platform vs Data Enrichment Tool Comparison

    Compare Closely (sales engagement platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Closely vs Ocean.io
    September 2, 2026Updated September 5, 20266 min read
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    The short answer

    Closely is a sales engagement platform for multichannel outreach across LinkedIn and email, starting at $49/mo, while Ocean.io is a data enrichment tool for B2B lead data using usage-based credit pricing. They solve different problems: Closely runs and tracks outreach campaigns, Ocean.io finds and verifies contact data. Many teams use both together.

    Key takeaways

    • Closely's entry plan, Starter, costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
    • Ocean.io uses usage-based pricing with a Subscription (Yearly) plan requiring a minimum of 9,000 credits and a maximum of 60,000 credits.
    • Closely lists a conditional sequence builder, Smart Inbox, and LinkedIn account warmup as key features, while Ocean.io lists waterfall enrichment across 16+ data sources.
    • Both platforms share integrations with Salesforce, Pipedrive, and HubSpot.
    • Closely additionally integrates with GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Ocean.io additionally integrates with Clay.

    Reviewed and updated September 5, 2026

    Closely vs Ocean.io: Sales Engagement Platform vs Data Enrichment Tool Comparison

    Closely (sales engagement platform) and Ocean.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).

    Closely publishes an entry price of $49/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.

    Understanding the Core Difference

    Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.

    Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (Closely, Ocean.io, Starter, Subscription)

    $49/moClosely entry plan

    Starter

    Usage-basedOcean.io entry plan

    Subscription (Yearly)

    Entry pricing for Closely and Ocean.io, as published on each vendor's own pricing page.

    Closely Pricing (as of September 2026)

    PlanPriceContacts
    Starter$49/mo1 LinkedIn account, unlimited email accounts
    Growth$127/mo3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo
    Essential$205/mo5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo
    CustomContact SalesUnlimited seats, custom LinkedIn accounts and credits

    Source: Closely Pricing

    Ocean.io Pricing (as of September 2026)

    PlanPriceContacts
    Subscription (Yearly)Usage-basedMinimum 9,000 credits, maximum 60,000; credits valid for 12 months
    Subscription (Monthly)Usage-basedMinimum 750 credits, maximum 5,000; credits valid for 6 months
    Pay as you goUsage-basedMinimum 1,000 credits, maximum 20,000; credits valid for 3 months
    Custom planContact SalesVolume pricing for larger teams with flexible credit allocation

    Source: Ocean.io Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    Features Breakdown

    Closely lists
    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • and 4 more listed below
    Ocean.io lists
    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • and 2 more listed below
    What Closely and Ocean.io each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Closely Key Features

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Ocean.io Key Features

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Closely

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Listed only by Ocean.io

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    Integration Ecosystem

    Integration grid: Integration Ecosystem (Closely, Ocean.io, Salesforce, Pipedrive)

    Closely Integrations

    Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.

    Ocean.io Integrations

    Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

    Shared Integrations

    Both tools integrate with: Salesforce, Pipedrive, HubSpot.

    Integrations listed only by Closely: GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.

    Integrations listed only by Ocean.io: Clay.

    Use Case Recommendations

    Best Fit for Closely

    • Budget-conscious teams looking for an affordable sales engagement platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Ocean.io

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Feature Comparison Summary

    FeatureCloselyOcean.io
    Starting Price$49/moUsage-based
    Top Tier PriceContact SalesContact Sales
    Total Features Listed108
    Integrations84

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define multi-channel sales, Estimate expected sequences, List integrations, Sign up)

    1. Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Closely publishes an entry price of $49/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Closely and Ocean.io for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between Closely and Ocean.io?
    Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email with a conditional sequence builder, while Ocean.io is a data enrichment tool focused on finding and verifying B2B contact data through waterfall enrichment across 16+ sources. They serve different parts of the outbound workflow rather than competing directly.
    Can I compare Closely and Ocean.io on price directly?
    Not easily. Closely publishes a fixed entry price of $49/mo for its Starter plan, while Ocean.io uses usage-based credit pricing with minimums and maximums that vary by plan type, such as Subscription, Pay as you go, or Custom. Because the pricing models differ, a direct list-price comparison is not meaningful.
    Which tool should I choose if I need to run outreach campaigns across LinkedIn and email?
    Closely is built for that use case, with multichannel campaigns across LinkedIn and email, a conditional sequence builder, and a Smart Inbox that unifies LinkedIn and email replies. It also includes LinkedIn account warmup and a dedicated residential IP for each LinkedIn account.
    Which tool is better for finding verified contact data?
    Ocean.io is designed for that purpose, offering waterfall enrichment across 16+ data sources, double email verification including catch-alls, and direct phone numbers. It also provides AI-powered lookalike filters and API access for pulling enriched data programmatically.
    Do Closely and Ocean.io integrate with the same tools?
    They share integrations with Salesforce, Pipedrive, and HubSpot. Beyond that overlap, Closely also connects with GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Ocean.io additionally connects with Clay.
    CloselyOcean.ioSales Engagement PlatformData Enrichment ToolComparisonsales-engagementdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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