Closely vs Tomba: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Closely (sales engagement platform) and Tomba (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email, starting at $49 per month. Tomba is a data enrichment tool for finding and verifying B2B contact data, with a free tier and an $89 per month Growth plan. Many teams use both together.
Key takeaways
- Closely's Starter plan costs $49 per month and includes one LinkedIn account plus unlimited email accounts.
- Tomba offers a free tier with 75 searches per month and no credit card required.
- Tomba's Growth plan costs $89 per month for 10,000 total credits, split between 5,000 finder and search credits and 5,000 free verification credits.
- Closely lists ten features on its own site, including multichannel LinkedIn and email campaigns, a conditional sequence builder, and AI lead scoring agents.
- Both Closely and Tomba integrate with Pipedrive and HubSpot, but only Closely integrates with Salesforce, Gmail, and Microsoft Outlook.
Reviewed and updated September 4, 2026
Closely vs Tomba: Sales Engagement Platform vs Data Enrichment Tool Comparison
Closely is a sales engagement platform; Tomba is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Tomba is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Tomba lists native & exclusive email validation and advanced catch-all verification.
Tomba offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is Tomba. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
Tomba offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Shared Integrations
Both tools integrate with: Pipedrive, HubSpot.
Integrations listed only by Closely: Salesforce, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Tomba: Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Closely | Tomba |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Tomba the B2B lead data and contact enrichment side. Tomba offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Tomba for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Closely and Tomba?
- Closely is a sales engagement platform for multichannel sales outreach and engagement tracking, while Tomba is a data enrichment tool for B2B lead data and contact enrichment. Closely focuses on running campaigns across LinkedIn and email, while Tomba focuses on finding and verifying email addresses and company data.
- How much does Closely cost?
- Closely's Starter plan costs $49 per month for one LinkedIn account and unlimited email accounts. The Growth plan is $127 per month with three LinkedIn accounts and 3,000 bonus credits per month, and the Essential plan is $205 per month with five LinkedIn accounts and 5,000 bonus credits per month.
- Does Tomba have a free plan?
- Yes, Tomba's Free plan gives users 75 free searches per month with no credit card required. Paid tiers include a Growth plan at $89 per month for 10,000 total credits, plus a pay as you go option where credits are valid for 12 months.
- Which integrations do Closely and Tomba share?
- Both platforms integrate with Pipedrive and HubSpot. Beyond that, Closely also connects with Salesforce, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Tomba connects with Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego.
- Should I use both Closely and Tomba together?
- Many teams run one of each because the two tools solve different problems. Closely handles multichannel outreach and engagement tracking across LinkedIn and email, while Tomba handles finding and verifying accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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