Closely vs UserGems: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Closely (sales engagement platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multi-channel outreach across LinkedIn and email, priced from $49/mo, while UserGems is a data enrichment tool for B2B lead data and contact scoring, priced from $3333/mo. Teams needing outreach coordination should pick Closely; teams needing account and contact enrichment should pick UserGems. Many teams use both together.
Key takeaways
- Closely's entry plan is $49/mo for the Starter tier with 1 LinkedIn account and unlimited email accounts.
- UserGems's entry plan is $3333/mo for the Core tier with 4,000,000 credits.
- Closely offers 4 pricing tiers (Starter, Growth, Essential, Custom) compared to UserGems's 3 tiers (Core, Advanced, Elite).
- Closely and UserGems both integrate with Salesforce and HubSpot, but Closely alone connects with Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks.
- Closely lists multichannel campaigns across LinkedIn and email plus a conditional sequence builder, while UserGems lists build list (create & enrich) and account & contact scoring as core capabilities.
Reviewed and updated September 5, 2026
Closely vs UserGems: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against UserGems, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and UserGems lists build list (create & enrich) and account & contact scoring.
Closely offers a lower entry point at $49/mo compared to UserGems at $3333/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Core
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Closely is more affordable at the entry level ($49/mo vs $3333/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment, this price difference matters.
Closely offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Closely: Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Closely | UserGems |
|---|---|---|
| Starting Price | $49/mo | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 8 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Closely offers a more accessible entry point at $49/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Closely and UserGems?
- Closely is a sales engagement platform built for multi-channel outreach and engagement tracking across LinkedIn and email, while UserGems is a data enrichment tool focused on B2B lead data and contact enrichment. They cover different parts of the outbound workflow, so many teams use both rather than choosing one over the other.
- How much does Closely cost compared to UserGems?
- Closely starts at $49/mo for its Starter plan, while UserGems starts at $3333/mo for its Core plan with 4,000,000 credits. Closely offers 4 pricing tiers (Starter, Growth, Essential, Custom), while UserGems offers 3 tiers (Core, Advanced, Elite).
- Do Closely and UserGems integrate with the same tools?
- They share Salesforce and HubSpot as common integrations. Beyond that, Closely alone connects with Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while UserGems connects separately with tools like Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
- Which tool should I choose if I want to run multi-channel outreach campaigns?
- Closely is the better fit for coordinating outreach across email, phone, and social channels, since it lists multichannel campaigns across LinkedIn and email plus a conditional sequence builder and Smart Inbox. UserGems focuses instead on finding and scoring accurate contact data rather than running outreach campaigns.
- Can I use Closely and UserGems together?
- Yes, the article notes that many teams run one of each since the two platforms solve different parts of the same outbound workflow. Closely handles multi-channel engagement and outreach, while UserGems handles enrichment and scoring of accounts and contacts showing buying signals.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Adapt.io (data enrichment tool). See pricing, features, and integrations to decide which one, or both, your stack needs.