Closely vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Closely (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multichannel outreach across LinkedIn and email, while Wiza is a data enrichment tool for finding and verifying B2B contact emails and phone numbers. Closely starts at $49 per month, Wiza offers a free tier, and many teams run both tools together rather than choosing one over the other.
Key takeaways
- Closely's Starter plan costs $49 per month and includes 1 LinkedIn account with unlimited email accounts.
- Wiza offers a free plan with 20 valid emails and 5 phone numbers, giving it a lower entry point than Closely.
- Wiza has 5 pricing tiers compared to Closely's 4 tiers.
- Closely and Wiza both integrate with Salesforce, Pipedrive, and HubSpot, but Wiza also connects with Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay.
- Closely lists features like a conditional sequence builder and dedicated residential IP for each LinkedIn account, while Wiza lists unlimited email reveals and AI Research.
Reviewed and updated September 5, 2026
Closely vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Closely (sales engagement platform) and Wiza (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Closely's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot.
Integrations listed only by Closely: GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Closely | Wiza |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Closely and Wiza?
- Closely is a sales engagement platform built for running multichannel outreach campaigns across LinkedIn and email, while Wiza is a data enrichment tool focused on finding and verifying B2B contact emails and phone numbers. They solve different parts of the outbound workflow, so many teams use both together instead of picking just one.
- How much does Closely cost compared to Wiza?
- Closely's Starter plan costs $49 per month and includes 1 LinkedIn account with unlimited email accounts. Wiza has a free plan offering 20 valid emails and 5 phone numbers, making its entry point lower than Closely's, though Wiza's paid Starter plan also costs $49 per month for 100 valid emails and 100 phone numbers monthly.
- Do Closely and Wiza integrate with the same tools?
- They share three integrations: Salesforce, Pipedrive, and HubSpot. Beyond that, Closely connects with GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Wiza connects with Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay, so the two tools cover different parts of a sales stack.
- Can I use Closely and Wiza together?
- Yes, the article notes that many teams run one of each since Closely handles multichannel outreach coordination while Wiza handles contact data enrichment. Because they address different core challenges, is normal for outbound stacks to include both tools rather than treating them as substitutes.
- Which tool has a free plan, Closely or Wiza?
- Wiza has a free plan that includes 20 valid emails and 5 phone numbers, giving it a $0 per month entry point. Closely does not offer a free tier, with its cheapest plan, Starter, priced at $49 per month for 1 LinkedIn account and unlimited email accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Adapt.io (data enrichment tool). See pricing, features, and integrations to decide which one, or both, your stack needs.