Closely vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Closely (sales engagement platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email, starting at $49 per month. ZoomInfo is a data enrichment tool offering B2B contact and company data, including a free tier and paid plans starting at $1250 per month. Teams needing outreach coordination pick Closely, teams needing contact data pick ZoomInfo, and many run both.
Key takeaways
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- ZoomInfo's Professional plan costs $1250/mo for 5,000 credits per year.
- ZoomInfo offers a free Lite tier with 10 to 25 credits per month.
- ZoomInfo lists 260M+ published professional profiles and 100M+ company profiles on its own pricing and features pages.
- Closely and ZoomInfo both integrate with Salesforce and HubSpot.
Reviewed and updated September 5, 2026
Closely vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
Closely (sales engagement platform) and ZoomInfo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Lite (Free)
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Closely: Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Closely | ZoomInfo |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 10 | 9 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Closely and ZoomInfo?
- Closely is a sales engagement platform for multichannel outreach across LinkedIn and email, while ZoomInfo is a data enrichment tool for B2B contact and company data. Closely focuses on running and tracking outreach campaigns, ZoomInfo focuses on finding accurate contact information, and many teams use both together in the same stack.
- How much does Closely cost compared to ZoomInfo?
- Closely's Starter plan starts at $49/mo, while ZoomInfo offers a free Lite tier before jumping to $1250/mo for the Professional plan. ZoomInfo has the lower entry point since it's free to start, but its paid tiers cost far more than Closely's paid plans.
- Does ZoomInfo have a free plan?
- Yes, ZoomInfo's Lite plan is free and includes 10 to 25 credits per month, according to the vendor's own pricing page. This makes it possible to evaluate ZoomInfo's data without upfront cost, though paid plans start at $1250/mo for the Professional tier.
- What integrations do Closely and ZoomInfo share?
- Closely and ZoomInfo both integrate with Salesforce and HubSpot. Beyond that, Closely also connects with Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while ZoomInfo connects with Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Can you use Closely and ZoomInfo together?
- Yes, the article notes that many teams run one of each since the two tools solve different problems. Closely handles multichannel outreach coordination across LinkedIn and email, while ZoomInfo supplies the underlying contact and company data teams need to target accounts accurately.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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