Cognism vs Scrupp: Data Enrichment Tool Comparison

Cognism vs Scrupp: Data Enrichment Tool Comparison

Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Cognism and Scrupp. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, Cognism lists diamond data phone-verified contacts and gdpr and ccpa compliant data, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.

Scrupp publishes an entry price of $0/mo; Cognism uses custom pricing, so the two cannot be compared on list price.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Cognism is Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.

Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Contact SalesCognism entry plan

Sales Prospecting Standard

FreeScrupp entry plan

Free

Cognism Pricing (as of September 2026)

Source: Cognism Pricing

Scrupp Pricing (as of September 2026)

Source: Scrupp Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Cognism offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.

Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Cognism lists

• Diamond Data phone-verified contacts
• GDPR and CCPA compliant data
• Intent data powered by Bombora
• Technographic data
• Job change and funding alerts
• Browser extension for LinkedIn
• and 4 more listed below

Scrupp lists

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• and 2 more listed below

Cognism Key Features

• Diamond Data phone-verified contacts
• GDPR and CCPA compliant data
• Intent data powered by Bombora
• Technographic data
• Job change and funding alerts
• Browser extension for LinkedIn
• CSV enrichment
• On-demand mobile verification
• Target market analysis lists
• Unlimited admin access

Scrupp Key Features

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Cognism

• Diamond Data phone-verified contacts
• GDPR and CCPA compliant data
• Intent data powered by Bombora
• Technographic data
• Job change and funding alerts
• Browser extension for LinkedIn
• CSV enrichment
• On-demand mobile verification
• Target market analysis lists
• Unlimited admin access

Listed only by Scrupp

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

Integration Ecosystem

Cognism Integrations

Cognism connects with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.

Scrupp Integrations

Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

Shared Integrations

Both tools integrate with: Salesforce, HubSpot, Pipedrive.

Integrations listed only by Cognism: Outreach, SalesLoft, Microsoft Dynamics 365, Bullhorn, Zapier.

Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Slack, Airtable.

Use Case Recommendations

Best Fit for Cognism

• Teams that need a wide feature set (10 capabilities listed)
• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Best Fit for Scrupp

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Cognism and Scrupp both serve the B2B lead data and contact enrichment market. Scrupp publishes an entry price (a free tier), while Cognism uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Cognism and Scrupp for current information.