Copper vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Copper (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform for customer relationship management and sales pipeline tracking, built for Google Workspace users, priced from $29/mo. Expandi is a sales engagement platform for multichannel LinkedIn and email outreach, priced from $99/mo. They serve different parts of the sales workflow, so many teams run both rather than choosing one over the other.
Key takeaways
- Copper's entry plan is $29/mo (Basic) while Expandi's entry plan is $99/mo (Business), as listed on each vendor's own pricing page.
- Copper offers three pricing tiers (Basic, Professional, Business at $29, $69, and $134/mo) compared to Expandi's two tiers (Business and Agency).
- Copper lists native Google Workspace integration and automatic contact and activity capture from Gmail as core features.
- Expandi lists multichannel outreach that sends connection requests, messages, and email follow-ups in one sequence, plus a conditional sequence builder with if/action branching.
- Copper integrates with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk, while Expandi integrates with HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks.
Reviewed and updated September 4, 2026
Copper vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against Expandi, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching.
Copper offers a lower entry point at $29/mo compared to Expandi at $99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for coordinating outreach across email, phone, and social channels, that is Expandi. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Business
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
Copper is more affordable at the entry level ($29/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Copper offers 3 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Integrations listed only by Expandi: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Copper | Expandi |
|---|---|---|
| Starting Price | $29/mo | $99/mo |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 6 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Expandi the multi-channel sales outreach and engagement tracking side. Copper offers a more accessible entry point at $29/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Expandi for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and Expandi?
- Copper is a CRM platform for customer relationship management and sales pipeline tracking, while Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. Copper focuses on organizing contacts and deals, while Expandi focuses on coordinating outreach across email, phone, and social channels.
- Which is cheaper, Copper or Expandi?
- Copper is cheaper at the entry level, starting at $29/mo for its Basic plan compared to Expandi's Business plan at $99/mo. Copper also offers three pricing tiers (Basic, Professional, Business) versus Expandi's two (Business and Agency), giving more granularity as a team scales.
- Can I use both Copper and Expandi together?
- Yes, the article notes that many teams run one of each since the platforms cover different parts of the sales workflow. Copper handles contact organization and pipeline tracking, while Expandi handles multichannel outreach sequencing, so they can complement rather than replace each other.
- What integrations does Copper support?
- Copper connects with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk. This reflects its design as a CRM built specifically for Google Workspace users with deep integration into Gmail, Calendar, and Drive.
- What integrations does Expandi support?
- Expandi connects with HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks. These integrations align with its role as a cloud-based LinkedIn and multichannel outreach tool that syncs with CRM and sales platforms.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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