Copper vs folk: CRM Platform Comparison
Compare Copper and folk side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Copper and folk are both CRM platforms for contact and pipeline management, but they differ in focus and pricing. Copper starts at $29/mo and centers on deep Google Workspace and Gmail integration, while folk starts at $30/mo and centers on AI-assisted relationship data, LinkedIn import, and broader third-party integrations, including WhatsApp sync and 10 total integrations.
Key takeaways
- Copper's entry plan is $29/mo, and folk's entry plan is $30/mo, making Copper the cheaper starting option.
- Copper's top tier plan costs $134/mo, while folk's top tier plan costs $100/mo.
- Copper lists 8 integrations including Google Workspace, Slack, Mailchimp, and Zendesk, while folk lists 10 integrations including WhatsApp, Make, Pandadoc, Apollo, and Clearbit.
- Both platforms list 8 total features on their own pages, with contact enrichment being the only capability both explicitly list under the same wording.
- Copper was founded in 2013, while folk's founding year is not listed in the comparison.
Reviewed and updated September 5, 2026
Copper vs folk: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Copper and folk will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, while folk lists pipeline management and email campaigns. A capability both offer can appear under different names, so read both feature lists below.
Copper offers a lower entry point at $29/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Both platforms offer contact enrichment. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Basic
Standard
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Copper is more affordable at the entry level ($29/mo vs $30/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Bulk email and email templates
- Custom reporting and dashboards
- and 1 more listed below
- Contact enrichment
- Pipeline management
- Email campaigns
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- and 1 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Shared Capabilities
Both Copper and folk include:
- Contact enrichment
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by folk
- Pipeline management
- Email campaigns
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Gmail, Google Calendar, Zapier.
Integrations listed only by Copper: Google Workspace, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by folk: Outlook, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Copper | folk |
|---|---|---|
| Starting Price | $29/mo | $30/mo |
| Top Tier Price | $134/mo | $100/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper and folk both serve the customer relationship management and sales pipeline tracking market. Copper offers a more accessible entry point at $29/mo, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and folk for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Copper or folk?
- Copper is slightly cheaper at the entry level, with its Basic plan priced at $29/mo compared to folk's Standard plan at $30/mo. At the top tier, folk becomes the cheaper option, with its Enterprise plan at $100/mo versus Copper's Business plan at $134/mo.
- What is the main difference between Copper and folk?
- Copper is built specifically for Google Workspace users, offering deep native integration with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities. folk is designed to capture the context of team relationships using AI Assistants, syncing email, calendar, and WhatsApp, and importing profiles through a LinkedIn extension.
- Which tool has more integrations, Copper or folk?
- folk has more integrations, listing 10 total including Outlook, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit. Copper lists 8 integrations, including Google Workspace, Google Drive, Slack, Mailchimp, and Zendesk. Both tools share integrations with Gmail, Google Calendar, and Zapier.
- Does Copper or folk integrate with WhatsApp?
- folk integrates with WhatsApp, syncing it alongside email and calendar data. Copper's listed integrations do not include WhatsApp; its ecosystem focuses on Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk instead.
- Who should choose Copper over folk?
- Copper is a good fit for budget-conscious teams wanting an affordable CRM, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. It is particularly suited to organizations already built around Google Workspace and Gmail.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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