Copper vs Insightly: CRM Platform Comparison
Compare Copper and Insightly side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Copper and Insightly both start at $29/mo, so the choice depends on feature fit and integrations. Copper focuses on native Google Workspace integration and automatic Gmail contact capture, while Insightly emphasizes lead assignment, routing, and a broader integration list of 10 tools including QuickBooks Online, Shopify, and Jira.
Key takeaways
- Copper and Insightly both start at $29/mo for their entry-level plans.
- Copper's top tier costs $134/mo, while Insightly's top tier costs $99/mo.
- Copper lists 8 integrations including Google Workspace, Google Calendar, Google Drive, Zapier, Mailchimp, and Zendesk.
- Insightly lists 10 integrations including QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Both Copper and Insightly list 8 features on their respective pages, with Gmail and Slack as shared integrations.
Reviewed and updated September 2, 2026
Copper vs Insightly: CRM Platform Comparison
Copper and Insightly are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($29/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Both platforms start at the same $29/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Gmail, Slack.
Integrations listed only by Copper: Google Workspace, Google Calendar, Google Drive, Zapier, Mailchimp, Zendesk.
Integrations listed only by Insightly: QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Copper | Insightly |
|---|---|---|
| Starting Price | $29/mo | $29/mo |
| Top Tier Price | $134/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper and Insightly both serve the customer relationship management and sales pipeline tracking market. Copper offers a more accessible entry point at $29/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Insightly for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Copper or Insightly?
- Both platforms start at the same $29/mo price point for their entry-level plans. The difference appears at higher tiers: Copper's top tier is $134/mo (Business plan) while Insightly's top tier is $99/mo (Enterprise plan), so Insightly's highest tier costs less than Copper's.
- What integrations does Copper support that Insightly doesn't?
- Copper lists integrations with Google Workspace, Google Calendar, Google Drive, Zapier, Mailchimp, and Zendesk that are not listed by Insightly. Both platforms share Gmail and Slack as common integrations, but Copper's list emphasizes the Google ecosystem specifically.
- Is Insightly better for companies with complex tech stacks?
- Insightly lists 10 integrations compared to Copper's 8, including QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. The article notes Insightly is a good fit for organizations with complex tech stacks needing broad integration support.
- What is the core difference between Copper and Insightly?
- Copper is built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities. Insightly is designed for fast-growing companies, tracking pipeline data in one place with lead auto-scoring and follow-ups, and is sold alongside marketing automation, support ticketing, and the AppConnect workflow builder.
- Does Insightly have AI features?
- Yes, Insightly lists an AI Copilot among its key features. This is listed only by Insightly and does not appear in Copper's published feature list, which instead includes items like contact enrichment and custom reporting and dashboards.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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