Copper vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Compare Copper (CRM platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform built for Google Workspace users, offering native Gmail integration and pipeline tracking starting at $29/mo. PersistIQ is a sales engagement platform for multi-channel outreach, using custom pricing. They serve different jobs: Copper for organizing contacts and forecasting revenue, PersistIQ for coordinating email, call, and social sequences. Many teams run both together.
Key takeaways
- Copper publishes three pricing tiers: Basic at $29/mo, Professional at $69/mo, and Business at $134/mo.
- PersistIQ uses custom, contact-sales pricing across all of its plans rather than a published price list.
- Copper lists 8 integrations including Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- PersistIQ lists 7 integrations including Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, and Zapier.
- Gmail and Zapier are the only integrations both Copper and PersistIQ share.
- Copper was founded in 2013, while PersistIQ's founding year is not listed.
Reviewed and updated September 2, 2026
Copper vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Copper (CRM platform) and PersistIQ (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and PersistIQ lists multi-channel sales outreach and prospecting.
Copper publishes an entry price of $29/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
All plans
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Copper offers 3 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Copper: Google Workspace, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by PersistIQ: Salesforce, Copper, Pipedrive, HubSpot, Outlook.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Copper | PersistIQ |
|---|---|---|
| Starting Price | $29/mo | Contact Sales |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Copper publishes an entry price of $29/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and PersistIQ?
- Copper is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, with deep native integration into Google Workspace. PersistIQ is a sales engagement platform focused on multi-channel outreach, automating personalized email, call, and task sequences and syncing activity with a CRM. They solve different core challenges in the sales stack.
- How much does Copper cost compared to PersistIQ?
- Copper publishes three tiers: Basic at $29/mo, Professional at $69/mo, and Business at $134/mo. PersistIQ does not publish pricing and requires contacting sales for a quote on all plans, so the two cannot be compared directly on list price.
- Can I use Copper and PersistIQ together?
- Yes, many teams run both. Copper handles pipeline visibility, deal tracking, and forecasting, while PersistIQ coordinates outreach across email, phone, and social channels. PersistIQ also lists Copper itself as one of its CRM integrations, alongside Salesforce, Pipedrive, and HubSpot.
- Which integrations do Copper and PersistIQ have in common?
- Copper and PersistIQ share only two integrations: Gmail and Zapier. Copper additionally connects with Google Workspace, Google Calendar, Google Drive, Slack, Mailchimp, and Zendesk, while PersistIQ additionally connects with Salesforce, Copper, Pipedrive, HubSpot, and Outlook.
- Who is the best fit for PersistIQ versus Copper?
- PersistIQ best fits SDR teams running multi-channel outreach sequences, sales managers tracking engagement metrics, and enterprise buyers who prefer custom pricing and dedicated support. Copper best fits budget-conscious teams wanting an affordable CRM, organizations needing broad integration support, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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