Copper vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison
Compare Copper (CRM platform) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform built for Google Workspace users, priced from $29/mo, focused on contact organization, pipeline tracking, and revenue forecasting. Salesflow is a sales engagement platform priced from $99/mo, focused on multichannel LinkedIn and email outreach. Teams needing pipeline management should pick Copper; teams coordinating outreach across channels should pick Salesflow, and many run both.
Key takeaways
- Copper's entry plan costs $29/mo while Salesflow's entry plan costs $99/mo, making Copper the more affordable starting point.
- Copper offers three pricing tiers (Basic, Professional, Business) at $29/mo, $69/mo, and $134/mo respectively.
- Salesflow offers five pricing tiers ranging from $99/mo for Basic down to $24.99/mo for Enterprise, with seat minimums increasing at each tier.
- Copper features native Google Workspace integration and automatic contact and activity capture from Gmail, while Salesflow features multichannel dynamic outreach combining email and LinkedIn campaigns.
- Salesflow includes an AI GTM employee called Ariel, along with whitelabel URL customization and API access, none of which appear on Copper's feature list.
Reviewed and updated September 4, 2026
Copper vs Salesflow: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against Salesflow, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns.
Copper offers a lower entry point at $29/mo compared to Salesflow at $99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesflow. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Basic
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Salesflow Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $99/mo | Team size: 1+ users, minimum 1 seat |
| Starter | $70/mo | Team size: 5+ seats |
| Pro | $39.95/mo | Team size: 20+ seats |
| Agency | $29.98/mo | Team size: 50+ seats, seats added in batches of 5 |
| Enterprise | $24.99/mo | Team size: 100+ seats, seats added in batches of 10 |
Source: Salesflow Pricing
Pricing Analysis
Copper is more affordable at the entry level ($29/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Salesflow offers 5 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- and 4 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Salesflow Key Features
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Salesflow
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Salesflow Integrations
Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by Salesflow: HubSpot, LinkedIn Sales Navigator, API.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Salesflow
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Copper | Salesflow |
|---|---|---|
| Starting Price | $29/mo | $99/mo |
| Top Tier Price | $134/mo | $24.99/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 4 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesflow the multi-channel sales outreach and engagement tracking side. Copper offers a more accessible entry point at $29/mo, while Salesflow starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Salesflow for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and Salesflow?
- Copper is a CRM platform built for customer relationship management and sales pipeline tracking, with deep Google Workspace integration. Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking, combining email and LinkedIn campaigns. They cover different parts of the sales workflow rather than competing directly.
- Which is cheaper, Copper or Salesflow?
- Copper is cheaper at the entry level, starting at $29/mo compared to Salesflow's $99/mo starting price. However, Salesflow offers five pricing tiers versus Copper's three, and Salesflow's per-seat cost drops as team size and seat count increase, reaching $24.99/mo on its Enterprise tier.
- Can Copper and Salesflow be used together?
- Yes, the article notes that many teams run one of each. Copper handles organizing contacts, tracking deals, and forecasting revenue, while Salesflow handles coordinating outreach across email and LinkedIn, so the two tools can complement each other in a combined stack.
- Does Copper integrate with Google Workspace?
- Yes, Copper offers native Google Workspace integration and automatically captures and organizes contacts and activities from Gmail. It is described as a CRM built specifically for Google Workspace users, with deep integration into Gmail, Google Calendar, and Google Drive.
- What unique features does Salesflow offer that Copper does not?
- Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour, a unified inbox for LinkedIn and Sales Navigator conversations, campaign intelligence across LinkedIn and email, an AI GTM employee called Ariel, whitelabel URL customization, UI customisation, and API access, none of which appear on Copper's feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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