Datagma vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Datagma (data enrichment tool) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma and Unify solve different problems: Datagma is a data enrichment tool for B2B lead data and contact enrichment, listing phone finder and email finder, while Unify is a sales engagement platform for multi-channel outreach, listing sequences across email, social messaging, and dialer plus AI copywriting. Both start free, so many teams use both together.
Key takeaways
- Datagma's Free plan offers 3 phones per month, and its Regular plan is $49 per month for 100 phones and 3,000 emails per month.
- Unify's Free plan offers limited credits for up to 3 seats, and its Base plan is $20 per month for 800 credits per seat with unlimited seats.
- Datagma lists 5 pricing tiers while Unify lists 4, and every Datagma plan includes 10 seats, API access, and a shared credit pool.
- Datagma integrates with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq, while Unify integrates with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook.
- Salesforce is the only integration listed by both Datagma and Unify.
Reviewed and updated September 4, 2026
Datagma vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Datagma is a data enrichment tool; Unify is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Datagma offers 5 pricing tiers compared to Unify's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Unify: HubSpot, Slack, Gmail, Microsoft Outlook.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Datagma | Unify |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Datagma offers a more accessible entry point, while Unify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and Unify for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Datagma and Unify?
- Datagma is a data enrichment tool focused on B2B lead data and contact enrichment, listing phone finder and email finder capabilities. Unify is a sales engagement platform focused on multi-channel outreach, listing sequences across email, social messaging, and dialer plus AI copywriting and personalization. They serve different parts of the sales workflow.
- How much does Datagma cost compared to Unify?
- Both platforms start at $0 per month for a free tier. Datagma's Regular plan is $49 per month for 100 phones and 3,000 emails per month, while Unify's Base plan is $20 per month for 800 credits per seat with unlimited seats. Datagma has 5 pricing tiers versus Unify's 4.
- Can I use Datagma and Unify together?
- Yes, the article notes that many teams run one of each since they cover different needs: Datagma for finding accurate contact data on target accounts, and Unify for coordinating outreach across email, phone, and social channels.
- What integrations do Datagma and Unify support?
- Datagma connects with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. Unify connects with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook. Salesforce is the only integration both tools list in common.
- Which tool is better for budget-conscious teams?
- Both are positioned for budget-conscious teams depending on what they need. Datagma suits budget-conscious teams looking for an affordable data enrichment tool, while Unify suits budget-conscious teams looking for an affordable sales engagement platform, and both offer free tiers to test before paying.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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