Datagma vs Vanillasoft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Datagma (data enrichment tool) and Vanillasoft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma is a data enrichment tool for finding verified B2B emails and mobile numbers, while Vanillasoft is a sales engagement platform for multi-channel outreach with queue-based routing and progressive dialing. Datagma starts free with paid plans from $49/mo; Vanillasoft uses custom pricing across four tiers. Many teams use both together rather than choosing one.
Key takeaways
- Datagma's Free plan offers 3 phones per month and 90 to 100 emails per month, with vendor sources disagreeing on the exact email figure.
- Datagma's paid plans start at $49/mo for the Regular tier with 100 phones and 3,000 emails per month, rising to $249/mo for the Expert tier with 750 phones and 22,500 emails per month.
- Vanillasoft has four pricing tiers, Core, Advantage, Enterprise, and Fundraising, all requiring contact with sales and each including the first 5 seats.
- Datagma offers 5 pricing tiers compared to Vanillasoft's 4 tiers.
- Both platforms integrate with Salesforce, while Datagma also connects with Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, and Zeliq, and Vanillasoft connects with DocuSign, Vidyard, Gong, Chorus, and Google Meet.
Reviewed and updated September 4, 2026
Datagma vs Vanillasoft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Datagma (data enrichment tool) and Vanillasoft (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; Vanillasoft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and Vanillasoft lists queue-based routing that serves the next-best record to each rep and progressive dialer with automatic dialing of the next contact.
Datagma publishes an entry price of $0/mo; Vanillasoft uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for coordinating outreach across email, phone, and social channels, that is Vanillasoft. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
Vanillasoft is All-in-one sales engagement platform with queue-based lead routing, real-time lead management, auto-dialer and multi-channel automation for email, SMS and calling.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Vanillasoft Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | Contact Sales | Includes your team's first 5 seats |
| Advantage | Contact Sales | Includes your team's first 5 seats |
| Enterprise | Contact Sales | Includes your team's first 5 seats |
| Fundraising | Contact Sales | Includes your team's first 5 seats |
Source: Vanillasoft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Datagma offers 5 pricing tiers compared to Vanillasoft's 4, giving you more granularity as you scale.
Datagma includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- and 4 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Vanillasoft Key Features
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by Vanillasoft
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Vanillasoft Integrations
Vanillasoft connects with: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Vanillasoft: DocuSign, Vidyard, Gong, Chorus, Google Meet.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Vanillasoft
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Datagma | Vanillasoft |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 6 |
| Founded | N/A | 2005 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and Vanillasoft the multi-channel sales outreach and engagement tracking side. Datagma publishes an entry price (a free tier), while Vanillasoft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and Vanillasoft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and Vanillasoft?
- Datagma is a data enrichment tool built for finding and verifying B2B contact data like emails and mobile numbers, while Vanillasoft is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social with queue-based lead routing and a progressive dialer.
- How much does Datagma cost compared to Vanillasoft?
- Datagma publishes a Free entry plan and paid tiers starting at $49/mo for Regular, $99/mo for Popular, and $249/mo for Expert, with an Enterprise tier requiring a custom quote. Vanillasoft uses custom pricing across all four of its tiers, Core, Advantage, Enterprise, and Fundraising, so the two cannot be compared on list price.
- Can Datagma and Vanillasoft be used together?
- Yes, many teams run both, using Datagma to find and enrich accurate contact data for target accounts and Vanillasoft to manage and route that outreach across email, phone, and other channels. The two tools serve different jobs in the same outbound stack rather than competing directly.
- Do Datagma and Vanillasoft share any integrations?
- Yes, both tools integrate with Salesforce. Beyond that, Datagma connects separately with Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, and Zeliq, while Vanillasoft connects separately with DocuSign, Vidyard, Gong, Chorus, and Google Meet.
- Does Datagma offer a free plan?
- Yes, Datagma has a Free plan that includes 3 phone lookups per month and roughly 90 to 100 emails per month, though vendor sources disagree on the exact email figure. Vanillasoft does not list a free tier and requires contacting sales for all four of its pricing plans.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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