Dripify vs Groove by Clari: Sales Engagement Platform Comparison
Compare Dripify and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Dripify is LinkedIn and email outreach automation starting at $59 per month with four pricing tiers, while Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that uses custom pricing with a single tier. Choose Dripify for LinkedIn-focused prospecting and transparent pricing, or Groove by Clari for deep Salesforce-native engagement tracking.
Key takeaways
- Dripify's Basic plan starts at $59 per month, with Pro at $79 and Advanced at $99, plus a custom-quoted Enterprise tier.
- Groove by Clari uses a single custom pricing tier that requires contacting sales for a quote rather than listing prices publicly.
- Dripify integrates with four tools: Make, Zapier, Google Spreadsheet, and HubSpot.
- Groove by Clari integrates with nine tools including Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Every paid Dripify plan includes both LinkedIn and email sequences, while Groove by Clari auto-logs all activity natively into Salesforce.
Reviewed and updated September 21, 2026
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Dripify and Groove by Clari. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Dripify lists linkedin and email sequences and unlimited drip campaigns, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
Dripify publishes an entry price of $59/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Dripify is LinkedIn and email outreach automation that runs multi-step drip campaigns, with an email finder, a dedicated inbox for replies, campaign analytics and built-in LinkedIn account protection. Every paid plan includes both LinkedIn and email sequences.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Groove
Dripify Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $59/mo | Per user; Email finder 100 credits included | 1 drip campaign; limited daily quotas (20 connection requests, 30 messages) |
| Pro | $79/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas (75 connection requests, 100+ messages) |
| Advanced | $99/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas |
| Enterprise | Contact Sales | Custom mail finder | Everything in Advanced |
Source: Dripify Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Dripify offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Dripify Key Features
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Dripify
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Dripify Integrations
Dripify connects with: Make, Zapier, Google Spreadsheet, HubSpot.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Dripify: Make, Zapier, Google Spreadsheet, HubSpot.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Dripify
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Dripify | Groove by Clari |
|---|---|---|
| Starting Price | $59/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 4 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Dripify and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. Dripify publishes an entry price of $59/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Dripify for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Dripify and Groove by Clari?
- Dripify is a LinkedIn and email outreach automation tool with built-in LinkedIn account protection, while Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences and logs activity directly into Salesforce. They solve the same core outreach challenge with different approaches.
- How much does Dripify cost?
- Dripify's Basic plan starts at $59 per month, with Pro at $79 per month and Advanced at $99 per month, each priced per user and including 100 email finder credits. An Enterprise tier with custom mail finder capacity is available by contacting sales.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing. It offers a single tier called Groove that requires contacting its sales team for a quote based on your team's usage needs.
- Which integrations does each platform support?
- Dripify connects with Make, Zapier, Google Spreadsheet, and HubSpot. Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Which tool is better for LinkedIn outreach versus Salesforce-native reporting?
- Dripify is built around LinkedIn and email drip sequences with built-in LinkedIn account protection, making it suited to LinkedIn-heavy prospecting. Groove by Clari is designed for teams that need deep Salesforce integration, auto-logging of activity, and native reporting within Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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