EngageBay vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare EngageBay (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
EngageBay is a CRM platform for customer relationship management and sales pipeline tracking, while Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. Both start free at $0 per month. EngageBay suits teams organizing contacts and deals, and Unify suits teams coordinating outreach across email, phone, and social channels. Many teams run both.
Key takeaways
- EngageBay's Basic plan costs $14.99/mo for 500 contacts, while its Pro plan costs $119.99/mo for 50,000 contacts.
- Unify's Base plan costs $20/mo for 800 credits per seat with unlimited seats, and its Pro plan costs $60/mo for 2,400 credits per seat.
- EngageBay lists 10 integrations including Zapier, Shopify, Stripe, and Twilio, while Unify lists 5 integrations including HubSpot and Salesforce.
- EngageBay's free tier supports teams of up to 15 members.
- Both platforms offer a free tier starting at $0 per month.
Reviewed and updated September 4, 2026
EngageBay vs Unify: CRM Platform vs Sales Engagement Platform Comparison
EngageBay is a CRM platform; Unify is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
EngageBay is a CRM platform for customer relationship management and sales pipeline tracking; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, EngageBay lists email marketing and landing page builder, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, EngageBay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
EngageBay is EngageBay lets small businesses manage marketing, sales and customer service in one platform. The CRM sits alongside email marketing, landing pages, live chat and a helpdesk, with a free tier for teams of up to 15 members.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
EngageBay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts |
| Basic | $14.99/mo | 500 Contacts |
| Growth | $64.99/mo | 5000 Contacts |
| Pro | $119.99/mo | 50,000 Contacts |
Source: EngageBay Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- and 2 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
EngageBay Key Features
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by EngageBay
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
EngageBay Integrations
EngageBay connects with: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by EngageBay: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Twilio, WooCommerce, Google Meet.
Integrations listed only by Unify: HubSpot, Salesforce, Gmail, Microsoft Outlook.
Use Case Recommendations
Best Fit for EngageBay
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | EngageBay | Unify |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119.99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
EngageBay serves the customer relationship management and sales pipeline tracking side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. EngageBay offers a more accessible entry point, while Unify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit EngageBay and Unify for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between EngageBay and Unify?
- EngageBay is a CRM platform built for managing contacts, deals, and sales pipelines, while Unify is a sales engagement platform built for multi-channel outreach across email, social messaging, and dialer. EngageBay also lists email marketing and landing pages, while Unify lists AI copywriting and signal-triggered automations.
- Do EngageBay and Unify both have free plans?
- Yes, both platforms offer a free tier starting at $0 per month. EngageBay's free plan supports 250 contacts and teams of up to 15 members, while Unify's free plan offers limited credits for up to 3 seats.
- How much do EngageBay and Unify cost as you scale up?
- EngageBay's paid plans run from $14.99/mo for 500 contacts on the Basic plan up to $119.99/mo for 50,000 contacts on the Pro plan. Unify's paid plans run from $20/mo for 800 credits per seat on the Base plan up to $60/mo for 2,400 credits per seat on the Pro plan, with a custom-priced Business tier.
- Which integrations does each platform support?
- EngageBay lists 10 integrations including Zapier, Shopify, Xero, SendGrid, Stripe, Twilio, WooCommerce, and Google Meet. Unify lists 5 integrations including HubSpot, Salesforce, Gmail, and Microsoft Outlook. The two platforms share only one listed integration in common: Slack.
- Can I use both EngageBay and Unify together?
- Yes, the article notes that many teams run one of each since they solve different parts of the workflow. EngageBay handles CRM and pipeline tracking, while Unify handles multi-channel sales outreach, so pairing them covers both sides of the sales process.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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