Enrich Layer vs Expandi: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer is a data enrichment tool built for B2B lead data and contact enrichment, using usage-based pricing with plans from $49/mo. Expandi is a sales engagement platform for multichannel LinkedIn and email outreach, starting at $99/mo. Teams needing contact data should pick Enrich Layer; teams coordinating outreach sequences should pick Expandi, and many run both.
Key takeaways
- Expandi publishes an entry price of $99/mo for its Business plan with unlimited campaigns.
- Enrich Layer uses usage-based pricing with six tiers ranging from a Starter plan at $49/mo for 2,500 credits to an Ultra plan at $1899/mo for 211,000 credits.
- Enrich Layer lists People API, Company API, Jobs API, Search API, Contact API, School API, Logo API, and CLI as its key features.
- Expandi lists features including a conditional sequence builder with if/action branching, profile auto warm-up, and video personalization.
- Both tools share Salesforce as an integration, while Enrich Layer additionally connects with Zapier, n8n, Clay, Workato, Pipedream, Node-RED, and OpenClaw, and Expandi additionally connects with HubSpot, Pipedrive, Sendspark, LinkedIn Sales Navigator, and Webhooks.
Reviewed and updated September 4, 2026
Enrich Layer vs Expandi: Data Enrichment Tool vs Sales Engagement Platform Comparison
Enrich Layer is a data enrichment tool; Expandi is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching.
Expandi publishes an entry price of $99/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for coordinating outreach across email, phone, and social channels, that is Expandi. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Business
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Integrations listed only by Expandi: HubSpot, Pipedrive, Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Enrich Layer
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Enrich Layer | Expandi |
|---|---|---|
| Starting Price | Usage-based | $99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Expandi the multi-channel sales outreach and engagement tracking side. Expandi publishes an entry price of $99/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and Expandi for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Enrich Layer and Expandi?
- Enrich Layer is a data enrichment tool that returns person profiles, company firmographics, job postings and web signals through a REST API, while Expandi is a cloud-based sales engagement platform that sends LinkedIn connection requests, messages and email follow-ups in one sequence. They serve different parts of the sales workflow.
- How much does Enrich Layer cost compared to Expandi?
- Expandi has an entry price of $99/mo for its Business plan with unlimited campaigns. Enrich Layer uses usage-based pricing instead of a flat rate, with tiers starting at $49/mo for 2,500 credits per month, so the two cannot be directly compared on list price.
- Can Enrich Layer and Expandi be used together?
- Yes, many teams run one of each since they cover different needs. Enrich Layer handles finding accurate contact data for target accounts, while Expandi coordinates outreach across email, phone, and social channels, so they complement rather than compete with each other.
- What integrations does each platform support?
- Enrich Layer connects with Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, and OpenClaw. Expandi connects with HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks. Salesforce is the only integration both platforms list in common.
- Which tool is better for finding contact data versus running outreach campaigns?
- Enrich Layer is built for finding accurate contact data for target accounts through its People, Company, Jobs, Search, Contact, and School APIs. Expandi is built for coordinating multichannel outreach with features like conditional sequence builders and profile warm-up, so the right choice depends on which task you are solving for.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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