Enrich Layer vs Gong: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and Gong (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer is a data enrichment tool for B2B contact and company data via API, while Gong is a sales engagement platform for call recording, deal intelligence, and revenue forecasting. Both use usage-based or custom pricing. Enrich Layer offers 6 pricing tiers starting at $49/month; Gong offers one contact-sales tier. Many teams use both together.
Key takeaways
- Enrich Layer's Starter plan costs $49 per month for 2,500 credits, while its Ultra plan costs $1899 per month for 211,000 credits.
- Gong lists only one pricing tier, requiring buyers to contact sales for a quote, whereas Enrich Layer offers 6 pricing tiers.
- Enrich Layer lists 8 features including People API, Company API, and Jobs API, while Gong lists 10 features including AI-powered call recording and deal intelligence.
- Gong integrates with 12 platforms including Salesforce, HubSpot, and Slack, compared to Enrich Layer's 8 integrations including Zapier, n8n, and Clay.
- Gong was founded in 2015, while Enrich Layer's founding year is not listed in the article.
Reviewed and updated September 4, 2026
Enrich Layer vs Gong: Data Enrichment Tool vs Sales Engagement Platform Comparison
Enrich Layer (data enrichment tool) and Gong (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts.
Both Enrich Layer and Gong use usage-based pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for coordinating outreach across email, phone, and social channels, that is Gong. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Integrations listed only by Gong: HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Enrich Layer | Gong |
|---|---|---|
| Starting Price | Usage-based | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 12 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Gong the multi-channel sales outreach and engagement tracking side. Enrich Layer and Gong both use usage-based pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and Gong for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Enrich Layer and Gong?
- Enrich Layer is a data enrichment tool that returns B2B contact and company data through a REST API, while Gong is a sales engagement platform that captures and analyzes calls, emails, and meetings for deal intelligence and coaching. Enrich Layer focuses on finding data; Gong focuses on coordinating and analyzing outreach.
- How much does Enrich Layer cost?
- Enrich Layer offers 6 pricing tiers: PAYG usage-based credit packs, Starter at $49 per month for 2,500 credits, Growth at $299 per month for 25,000 credits, Pro at $899 per month for 89,900 credits, Ultra at $1899 per month for 211,000 credits, and a custom Enterprise tier.
- How much does Gong cost?
- Gong's pricing is not published on its site; it is listed as Contact Sales only, with one tier rather than multiple published price points. Buyers need to reach out to Gong's sales team directly for a quote based on their usage needs.
- Can Enrich Layer and Gong be used together?
- Yes, the article notes that many teams run one of each since they serve different jobs in the outbound stack. Both share at least one integration, Salesforce, and Enrich Layer is suited to finding contact data while Gong is suited to coordinating multi-channel outreach.
- Which integrations do Enrich Layer and Gong have in common?
- Salesforce is the only integration listed as shared between Enrich Layer and Gong. Enrich Layer separately integrates with Zapier, n8n, Clay, Workato, Pipedream, Node-RED, and OpenClaw, while Gong separately integrates with HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, and Salesloft.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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