Expandi vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Expandi (sales engagement platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Expandi is a sales engagement platform for multichannel LinkedIn, email, and messaging outreach, priced from $99 per month. LeadMagic is a B2B data enrichment tool for verified emails, mobile numbers, and company intelligence, priced from $49.99 per month. Teams needing outreach coordination should pick Expandi, teams needing contact data should pick LeadMagic, and many run both.
Key takeaways
- Expandi's Business plan costs $99 per month and includes unlimited campaigns.
- LeadMagic's Basic plan costs $49.99 per month and includes 2,000 monthly credits with no rollover.
- LeadMagic offers 6 pricing tiers while Expandi offers 2 (Business and Agency).
- Salesforce is the integration listed by both Expandi and LeadMagic.
- Expandi lists a conditional sequence builder with if/action branching among its features not shared by LeadMagic's listed feature set.
Reviewed and updated September 4, 2026
Expandi vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Expandi (sales engagement platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, and LeadMagic lists email finder and mobile finder.
LeadMagic offers a lower entry point at $49.99/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, Expandi is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Business
Basic
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
LeadMagic offers the lower entry point ($49.99/mo vs $99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Expandi: HubSpot, Pipedrive, Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Expandi | LeadMagic |
|---|---|---|
| Starting Price | $99/mo | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Expandi serves the multi-channel sales outreach and engagement tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. LeadMagic offers a more accessible entry point at $49.99/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Expandi and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Expandi and LeadMagic?
- Expandi is a sales engagement platform built for multichannel outreach across LinkedIn, email, and messages, while LeadMagic is a data enrichment tool for finding verified emails, mobile numbers, and company intelligence. They solve different problems in an outbound stack, and many teams use both together.
- How much does Expandi cost?
- Expandi's Business plan costs $99 per month and includes an unlimited number of campaigns. An Agency plan with 10 or more seats is available by contacting Expandi's sales team, according to Expandi's own pricing page.
- How much does LeadMagic cost?
- LeadMagic starts at $49.99 per month for its Basic plan, which includes 2,000 monthly credits with no rollover and does not include search and export. Higher tiers are Essential at $99/mo, Growth at $249/mo, Professional at $499/mo, and Ultimate at $849/mo.
- Do Expandi and LeadMagic integrate with the same tools?
- They share one listed integration, Salesforce. Expandi also connects with HubSpot, Pipedrive, Sendspark, LinkedIn Sales Navigator, and Webhooks, while LeadMagic connects with Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Clay, and Apollo.
- Which tool should I choose for outbound sales?
- Choose Expandi if coordinating outreach across email, phone, and social channels is the priority, since it is built for multichannel sequencing. Choose LeadMagic if the priority is finding accurate contact data for target accounts. Many teams run one of each rather than picking only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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