FindThatLead vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare FindThatLead (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FindThatLead is a data enrichment tool for finding and verifying B2B email addresses, priced from free up to $99/mo. PersistIQ is a sales engagement platform for multi-channel outreach sequences, priced through custom sales quotes. Teams needing contact data should pick FindThatLead, teams coordinating outreach across channels should pick PersistIQ, and many use both.
Key takeaways
- FindThatLead offers a Free Trial plan with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited email credits subject to a fair use policy.
- PersistIQ uses custom pricing across all plans, requiring buyers to contact sales for a quote rather than viewing a published price.
- FindThatLead integrates with 4 tools: Salesforce, Pipedrive, HubSpot, and Zapier, all of which PersistIQ also integrates with.
- PersistIQ integrates with 7 tools total, adding Copper, Gmail, and Outlook on top of the integrations shared with FindThatLead.
- Both platforms list 8 features each on their own pages, but the only capability both explicitly list is CRM Integrations.
Reviewed and updated September 2, 2026
FindThatLead vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
FindThatLead is a data enrichment tool; PersistIQ is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and PersistIQ lists multi-channel sales outreach and prospecting.
FindThatLead publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
Both platforms offer crm integrations. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Free Trial
All plans
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
FindThatLead offers 3 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 1 more listed below
- CRM Integrations
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 1 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Shared Capabilities
Both FindThatLead and PersistIQ include:
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- 14-day free trial
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by PersistIQ: Copper, Gmail, Outlook.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for PersistIQ
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | FindThatLead | PersistIQ |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 7 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. FindThatLead publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between FindThatLead and PersistIQ?
- FindThatLead is a data enrichment tool focused on finding and verifying B2B email addresses and building prospect lists. PersistIQ is a sales engagement platform focused on multi-channel outreach sequences across email, call, and task, plus engagement tracking. They serve different parts of the sales workflow, so many teams use both together.
- How much does FindThatLead cost compared to PersistIQ?
- FindThatLead publishes three tiers: a Free Trial with 50 email credits, Starter at $49/mo with 2000 email credits, and Ultimate at $99/mo with unlimited credits subject to fair use. PersistIQ does not publish pricing and requires contacting sales for a quote on all plans, so a direct price comparison is not possible.
- Do FindThatLead and PersistIQ integrate with the same tools?
- They share four integrations: Salesforce, Pipedrive, HubSpot, and Zapier. PersistIQ additionally integrates with Copper, Gmail, and Outlook, giving it 7 total integrations compared to FindThatLead's 4.
- Which tool is better for a small sales team on a budget?
- FindThatLead fits budget-conscious teams better since it offers a free tier and lets you start free before scaling up spending. PersistIQ uses custom pricing and is positioned for enterprise buyers who prefer dedicated support and custom quotes, which may be less accessible for smaller budgets.
- Can I use FindThatLead and PersistIQ together?
- Yes, the article notes that many teams run one of each since FindThatLead handles B2B lead data and contact enrichment while PersistIQ handles multi-channel sales outreach and engagement tracking. These are different workflow stages, so combining both tools covers finding contacts and then engaging them.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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