folk vs HubSpot CRM: CRM Platform Comparison
Compare folk and HubSpot CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
HubSpot CRM offers a free entry tier while folk starts at $30/mo, and each platform lists different core features: folk emphasizes pipeline management, email campaigns, and relationship context with AI, while HubSpot CRM emphasizes contact management, deal tracking, and a unified multi-Hub platform. The right choice depends on budget, team size, and needed capabilities.
Key takeaways
- HubSpot CRM's entry plan is free, while folk's Standard plan starts at $30/mo.
- folk's top tier, Enterprise, costs $100/mo, while HubSpot CRM's top tier, Sales Hub Enterprise, costs $150/mo.
- folk lists 10 integrations including Gmail, Outlook, WhatsApp, Zapier, and Pandadoc, while HubSpot CRM lists 8 integrations including Slack, Salesforce, Shopify, and Zoom.
- Both folk and HubSpot CRM list 8 total features on their own pages, but the specific features named differ by vendor wording.
- HubSpot CRM was founded in 2006, while folk's founding year is not listed.
Reviewed and updated September 4, 2026
folk vs HubSpot CRM: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. folk and HubSpot CRM both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, folk lists pipeline management and email campaigns, while HubSpot CRM lists contact and company management and deal pipeline and tracking. A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
HubSpot CRM offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
HubSpot CRM offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
HubSpot CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | folk | HubSpot CRM |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | $100/mo | $150/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk and HubSpot CRM both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, folk or HubSpot CRM?
- HubSpot CRM has the lower entry point since it offers a free plan, while folk's cheapest plan, Standard, costs $30/mo. At the top tier, folk's Enterprise plan is $100/mo compared to HubSpot CRM's Sales Hub Enterprise at $150/mo.
- What integrations does folk support that HubSpot CRM doesn't?
- folk lists integrations with Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit that are not listed among HubSpot CRM's integrations. Both tools share Gmail and Zapier integrations.
- What integrations does HubSpot CRM support that folk doesn't?
- HubSpot CRM lists integrations with Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, and Zoom that are not listed among folk's integrations. Both tools share Gmail and Zapier integrations.
- Who is folk best suited for?
- folk is best suited for budget-conscious teams, organizations with complex tech stacks needing broad integration support across its 10 listed integrations, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
- Who is HubSpot CRM best suited for?
- HubSpot CRM is best suited for budget-conscious teams, teams that want to start free and scale up as their needs grow, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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