folk vs Keap: CRM Platform Comparison
Compare folk and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
folk and Keap are both CRM platforms for customer relationship management and sales pipeline tracking, but they differ sharply on price and structure. folk starts at $30/mo across 3 tiers with 10 integrations, while Keap is a single $299/mo plan starting at 1,500 contacts and 2 users with 6 integrations. Budget and required integrations should drive the choice.
Key takeaways
- folk's entry plan costs $30/mo while Keap's single plan costs $299/mo starting at 1,500 contacts and 2 users.
- folk offers 3 pricing tiers (Standard, Premium, Enterprise at $30, $60, and $100/mo) compared to Keap's 1 plan.
- folk lists 10 integrations including Google calendar, WhatsApp, Make, Pandadoc, Apollo, and Clearbit, while Keap lists 6 integrations including PayPal, Stripe, and Eway.
- Both platforms list 8 features each, with folk emphasizing pipeline management, email campaigns, and AI-driven Magic fields, and Keap emphasizing contact segmentation, appointment scheduling, quotes, and invoices.
- Gmail, Outlook, and Zapier are shared integrations available on both folk and Keap.
Reviewed and updated September 4, 2026
folk vs Keap: CRM Platform Comparison
folk and Keap are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, folk lists pipeline management and email campaigns, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
folk offers a lower entry point at $30/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Keap
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
folk is more affordable at the entry level ($30/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
folk offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier.
Integrations listed only by folk: Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | folk | Keap |
|---|---|---|
| Starting Price | $30/mo | $299/mo |
| Top Tier Price | $100/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk and Keap both serve the customer relationship management and sales pipeline tracking market. folk offers a more accessible entry point at $30/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main pricing difference between folk and Keap?
- folk starts at $30/mo and offers 3 tiers (Standard, Premium, Enterprise at $30, $60, and $100/mo), while Keap is sold as a single $299/mo plan starting at 1,500 contacts and 2 users. folk provides more pricing granularity, while Keap prices by contact count rather than feature tier.
- Which CRM has more integrations, folk or Keap?
- folk lists 10 integrations compared to Keap's 6. folk connects with Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit, while Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. Gmail, Outlook, and Zapier are shared by both.
- Is folk or Keap better for budget-conscious teams?
- folk is positioned as the more affordable option, with an entry price of $30/mo versus Keap's $299/mo. The article recommends folk specifically for budget-conscious teams and organizations with complex tech stacks needing broad integration support.
- What features does Keap offer that folk does not list?
- Keap lists contact management, contact segmentation (tags), email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These are listed only by Keap by exact wording, though some capabilities may overlap with folk's features under different names.
- Who is Keap best suited for?
- Keap is best suited for mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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