Tool Comparisons

    folk vs Monday CRM: CRM Platform Comparison

    Compare folk and Monday CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.

    Editorial illustration for folk vs Monday CRM
    August 20, 2026Updated September 5, 20265 min read
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    The short answer

    folk starts at $30/mo with 10 integrations including WhatsApp, LinkedIn extension, and email campaigns, while Monday CRM starts at $12/mo with 8 integrations and deeper project management ties. Monday CRM offers 4 pricing tiers versus folk's 3. Choice depends on budget, integration needs, and whether project management integration matters.

    Key takeaways

    • folk's Standard plan starts at $30/mo, while Monday CRM's Basic plan starts at $12/mo.
    • folk lists 10 integrations including WhatsApp, Apollo, and Clearbit, while Monday CRM lists 8 including Slack, Zoom, and Microsoft Teams.
    • Both folk and Monday CRM list 8 features each on their own pages, with only Gmail and Zapier as shared integrations.
    • Monday CRM offers 4 pricing tiers (Basic, Standard, Pro, Ultimate) compared to folk's 3 (Standard, Premium, Enterprise).
    • Monday CRM's top tier requires contacting sales, while folk's top Enterprise tier is listed at $100/mo.

    Reviewed and updated September 5, 2026

    folk vs Monday CRM: CRM Platform Comparison

    If you are comparing customer relationship management and sales pipeline tracking tools, folk and Monday CRM will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

    The Quick Answer

    By each vendor's own wording, folk lists pipeline management and email campaigns, while Monday CRM lists customizable deal pipeline boards and lead and contact management. A capability both offer can appear under different names, so read both feature lists below.

    Monday CRM offers a lower entry point at $12/mo compared to folk at $30/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.

    Monday CRM is A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (folk, Monday CRM, Standard, Basic)

    $30/mofolk entry plan

    Standard

    $12/moMonday CRM entry plan

    Basic

    Entry pricing for folk and Monday CRM, as published on each vendor's own pricing page.

    folk Pricing (as of September 2026)

    PlanPrice
    Standard$30/mo
    Premium$60/mo
    Enterprise$100/mo

    Source: folk Pricing

    Monday CRM Pricing (as of September 2026)

    PlanPrice
    Basic$12/mo
    Standard$17/mo
    Pro$28/mo
    UltimateContact Sales

    Source: Monday CRM Pricing

    Pricing Analysis

    Monday CRM offers the lower entry point ($12/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Monday CRM offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.

    Features Breakdown

    folk lists
    • Pipeline management
    • Email campaigns
    • Contact enrichment
    • Magic fields (AI)
    • LinkedIn extension
    • Email, calendar & WhatsApp sync
    • and 2 more listed below
    Monday CRM lists
    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • and 2 more listed below
    What folk and Monday CRM each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    folk Key Features

    • Pipeline management
    • Email campaigns
    • Contact enrichment
    • Magic fields (AI)
    • LinkedIn extension
    • Email, calendar & WhatsApp sync
    • Custom objects & Deals
    • Email sequences

    Monday CRM Key Features

    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • Document management
    • Integrated project management capabilities

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by folk

    • Pipeline management
    • Email campaigns
    • Contact enrichment
    • Magic fields (AI)
    • LinkedIn extension
    • Email, calendar & WhatsApp sync
    • Custom objects & Deals
    • Email sequences

    Listed only by Monday CRM

    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • Document management
    • Integrated project management capabilities

    Integration Ecosystem

    Integration grid: Integration Ecosystem (folk, Monday CRM, Gmail, Zapier)

    folk Integrations

    folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.

    Monday CRM Integrations

    Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.

    Shared Integrations

    Both tools integrate with: Gmail, Zapier.

    Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.

    Integrations listed only by Monday CRM: Microsoft Outlook, Slack, Zoom, Google Workspace, Microsoft Teams, DocuSign.

    Use Case Recommendations

    Best Fit for folk

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting

    Best Fit for Monday CRM

    • Budget-conscious teams looking for an affordable CRM platform
    • Enterprise buyers who prefer custom pricing and dedicated support
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting

    Feature Comparison Summary

    FeaturefolkMonday CRM
    Starting Price$30/mo$12/mo
    Top Tier Price$100/moContact Sales
    Total Features Listed88
    Integrations108
    FoundedN/A2012

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    folk and Monday CRM both serve the customer relationship management and sales pipeline tracking market. Monday CRM offers a more accessible entry point at $12/mo, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit folk and Monday CRM for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which is cheaper, folk or Monday CRM?
    Monday CRM has the lower entry price at $12/mo for its Basic plan, compared to folk's Standard plan at $30/mo. Monday CRM also offers more pricing tiers, four versus folk's three, giving budget-conscious teams more granularity as they scale.
    What integrations does folk support that Monday CRM doesn't?
    folk supports integrations listed only on its side including Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit. Monday CRM does not list these on its own integrations page, though both tools share Gmail and Zapier.
    What features does Monday CRM have that folk doesn't list?
    Monday CRM lists sales automations and workflows, email tracking and templates, activity management and logging, customizable dashboards and reporting, document management, and integrated project management capabilities. These appear only on Monday CRM's own feature list, not on folk's.
    Is folk or Monday CRM better for teams already using project management tools?
    Monday CRM is built on the monday.com Work OS platform and is described as ideal for teams wanting a CRM tightly integrated with project management and collaboration workflows. folk instead focuses on syncing email, calendar, and WhatsApp with AI-driven relationship context.
    How many integrations does each platform offer in total?
    folk lists 10 total integrations, while Monday CRM lists 8 total integrations. Both platforms list 8 features each on their own pages, according to the feature comparison summary.
    folkMonday CRMCRM PlatformComparisoncrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

    Connect on LinkedIn →
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