folk vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
Compare folk (CRM platform) and Salesloft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform built for organizing contacts, tracking deals, and pipeline forecasting, priced from $30/mo across three tiers. Salesloft is a sales engagement platform built for multi-channel outreach, cadence automation, and conversation intelligence, priced through custom sales quotes. Teams choosing between them should match the tool to CRM needs versus outreach coordination needs, and many run both together.
Key takeaways
- folk publishes an entry price of $30/mo, with Premium at $60/mo and Enterprise at $100/mo.
- Salesloft uses custom pricing across both its Advanced and Elite tiers, requiring contact with sales for a quote.
- folk offers 3 pricing tiers while Salesloft offers 2, giving folk more granularity as teams scale.
- folk lists features such as pipeline management, email campaigns, contact enrichment, and a LinkedIn extension, while Salesloft lists cadence automation, conversation intelligence with AI call summaries, and AI-driven revenue forecasting.
- Gmail is the only integration both platforms list in common, with folk also connecting to WhatsApp, Zapier, and Apollo, and Salesloft connecting to Salesforce, HubSpot, and Zoom.
Reviewed and updated September 5, 2026
folk vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
folk is a CRM platform; Salesloft is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, folk lists pipeline management and email campaigns, and Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries.
folk publishes an entry price of $30/mo; Salesloft uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesloft. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Advanced
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
folk offers 3 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Salesloft: Salesforce, HubSpot, Microsoft Dynamics 365, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Salesloft
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | folk | Salesloft |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 12 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesloft the multi-channel sales outreach and engagement tracking side. folk publishes an entry price of $30/mo, while Salesloft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and Salesloft?
- folk is a CRM platform focused on customer relationship management and sales pipeline tracking, while Salesloft is a sales engagement platform focused on multi-channel sales outreach and engagement tracking. folk lists pipeline management and email campaigns as core features, and Salesloft lists cadence building and conversation intelligence with AI call summaries.
- How much does folk cost compared to Salesloft?
- folk publishes an entry price of $30/mo, with Premium at $60/mo and Enterprise at $100/mo. Salesloft uses custom, contact-based pricing for both its Advanced and Elite tiers, so the two cannot be compared directly on list price without requesting a quote from Salesloft's sales team.
- Can folk and Salesloft be used together?
- Yes, the article notes that many teams run one of each since they serve different parts of the sales workflow. folk handles contact organization, deal tracking, and revenue forecasting, while Salesloft coordinates outreach across email, phone, and social channels.
- What integrations does each platform support?
- folk connects with Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit. Salesloft connects with Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic. Gmail is the only integration shared by both.
- Which teams is folk best suited for versus Salesloft?
- folk best fits budget-conscious teams needing an affordable CRM, sales teams tracking deals from first touch to close, managers needing pipeline visibility, and growing teams needing scalable contact management. Salesloft is described as best fit for teams that need a wide feature set covering outreach cadences and engagement tracking.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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