folk vs Salesmate: CRM Platform Comparison
Compare folk and Salesmate side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
folk and Salesmate are both CRM platforms for contact and deal pipeline management, but they differ in pricing and focus. Salesmate starts at $23/mo with 4 pricing tiers and built-in calling and texting for mid-market and enterprise teams, while folk starts at $30/mo with AI-driven relationship context, LinkedIn import, and email campaigns across 10 integrations.
Key takeaways
- folk's entry plan costs $30/mo while Salesmate's entry plan costs $23/mo, giving Salesmate the lower starting price.
- Salesmate offers 4 pricing tiers (Basic, Pro, Business, Enterprise) compared to folk's 3 tiers (Standard, Premium, Enterprise).
- folk lists 10 integrations including Gmail, Outlook, WhatsApp, and Apollo, while Salesmate lists 9 integrations including Slack, Dialpad, and QuickBooks Online, with Zapier as the only shared integration.
- folk includes AI-driven Magic fields, a LinkedIn extension, and WhatsApp sync, while Salesmate includes a power dialer, meeting scheduler, and custom dashboards with goal tracking.
- Salesmate was founded in 2016, while folk's founding year is not listed in the comparison.
Reviewed and updated September 4, 2026
folk vs Salesmate: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, folk and Salesmate will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, folk lists pipeline management and email campaigns, while Salesmate lists contact, company management and deal pipeline management. A capability both offer can appear under different names, so read both feature lists below.
Salesmate offers a lower entry point at $23/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Basic
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Pricing Analysis
Salesmate offers the lower entry point ($23/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesmate offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Salesmate: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zoom.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | folk | Salesmate |
|---|---|---|
| Starting Price | $30/mo | $23/mo |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 9 |
| Founded | N/A | 2016 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk and Salesmate both serve the customer relationship management and sales pipeline tracking market. Salesmate offers a more accessible entry point at $23/mo, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Salesmate for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and Salesmate?
- folk is built around capturing team relationship context with AI Assistants, syncing email, calendar, and WhatsApp, plus a LinkedIn import extension and email campaigns. Salesmate is designed for mid-market and enterprise teams to unify CRM, marketing automation, customer support, and communication on one AI-powered platform with built-in calling and texting.
- Which is cheaper, folk or Salesmate?
- Salesmate is cheaper at the entry level, starting at $23/mo compared to folk's $30/mo starting price. Salesmate also offers more pricing tiers, with 4 plans (Basic, Pro, Business, Enterprise) versus folk's 3 plans (Standard, Premium, Enterprise), giving buyers more granularity as they scale.
- Does folk or Salesmate have more integrations?
- folk lists 10 integrations while Salesmate lists 9, according to the feature comparison summary. folk connects with tools like Gmail, Outlook, WhatsApp, Apollo, and Clearbit, while Salesmate connects with Slack, Dialpad, BigCommerce, Xero, and QuickBooks Online. Zapier is the only integration both platforms share.
- Which CRM is better for enterprise teams, folk or Salesmate?
- Salesmate is positioned as the better fit for enterprise buyers who prefer custom pricing and dedicated support, and its Enterprise tier requires contacting sales directly. folk is described as better suited for budget-conscious teams and organizations with complex tech stacks needing broad integration support.
- What features does folk offer that Salesmate does not?
- folk lists pipeline management, email campaigns, contact enrichment, Magic fields (AI), a LinkedIn extension, email/calendar/WhatsApp sync, custom objects and deals, and email sequences. These are listed only by folk in the feature comparison, meaning Salesmate does not list them under the same wording on its own feature page.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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