Freshsales vs Insightly: CRM Platform Comparison
Compare Freshsales and Insightly side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Freshsales is the better choice for budget-conscious teams needing built-in AI-driven communication tools, starting at $9/mo, while Insightly suits organizations with complex tech stacks that need broader third-party integration support, starting at $29/mo. Both handle contact management, deal tracking, and pipeline forecasting, but their exact feature sets and integrations differ.
Key takeaways
- Freshsales starts at $9/mo for its Growth plan, rising to $39/mo for Pro and $59/mo for Enterprise.
- Insightly starts at $29/mo for its Plus plan, rising to $49/mo for Professional and $99/mo for Enterprise.
- Freshsales lists Freddy AI for lead scoring and deal insights, while Insightly lists an AI Copilot as a distinct feature.
- Freshsales integrates with 8 named tools including Freshworks Suite, Microsoft Outlook, Zoom, Zapier, and Segment.
- Insightly integrates with 10 named tools including QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, and ZoomInfo, and both platforms share Gmail, Slack, and Shopify integrations.
Reviewed and updated September 2, 2026
Freshsales vs Insightly: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. Freshsales and Insightly both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.
Freshsales offers a lower entry point at $9/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Plus
Freshsales Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Freshsales is more affordable at the entry level ($9/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Features Breakdown
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Freshsales Key Features
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Freshsales
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Gmail, Slack, Shopify.
Integrations listed only by Freshsales: Freshworks Suite, Microsoft Outlook, Zoom, Zapier, Segment.
Integrations listed only by Insightly: QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Freshsales
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Freshsales | Insightly |
|---|---|---|
| Starting Price | $9/mo | $29/mo |
| Top Tier Price | $59/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Freshsales and Insightly both serve the customer relationship management and sales pipeline tracking market. Freshsales offers a more accessible entry point at $9/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Freshsales and Insightly for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Freshsales or Insightly?
- Freshsales is cheaper at the entry level, starting at $9/mo for its Growth plan compared to Insightly's $29/mo Plus plan. At the top tier, Freshsales Enterprise is $59/mo while Insightly Enterprise is $99/mo, so Freshsales is more affordable across every published pricing tier.
- What features does Freshsales offer that Insightly doesn't?
- Freshsales lists contact, account, and deal management, built-in email and phone with call recording, Freddy AI lead scoring and deal insights, visual sales pipeline management, workflow automation and sequences, multiple pipeline support, advanced reporting and forecasting, and territory management with auto-assignment on its own feature list.
- What integrations does Insightly support?
- Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Integrations listed only by Insightly and not by Freshsales include QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Who is Freshsales best suited for?
- Freshsales is best suited for budget-conscious teams looking for an affordable CRM platform, sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Who is Insightly best suited for?
- Insightly is best suited for budget-conscious teams looking for an affordable CRM platform, organizations with complex tech stacks needing broad integration support with 10 integrations, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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