Freshsales vs Keap: CRM Platform Comparison
Compare Freshsales and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Freshsales starts at $9/mo with three pricing tiers, Freddy AI lead scoring, built-in phone and email, and 8 integrations, while Keap is a single $299/mo plan built around contact management, marketing automation, appointments, quotes, and invoicing. Freshsales suits budget-conscious teams, and Keap suits mid-market to enterprise teams needing scalable automation.
Key takeaways
- Freshsales entry pricing starts at $9/mo across three tiers: Growth, Pro at $39/mo, and Enterprise at $59/mo.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- Freshsales lists 8 integrations including Freshworks Suite, Slack, Zoom, Segment, and Shopify, while Keap lists 6 including PayPal, Stripe, and Eway.
- Both platforms share Gmail and Zapier as integrations.
- Freshsales lists Freddy AI lead scoring and deal insights as a feature, while Keap lists appointment scheduling, quotes, invoices, and text marketing that Freshsales does not list.
Reviewed and updated September 4, 2026
Freshsales vs Keap: CRM Platform Comparison
Freshsales and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Freshsales offers a lower entry point at $9/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Keap
Freshsales Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Freshsales is more affordable at the entry level ($9/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Freshsales offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Freshsales Key Features
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Freshsales
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Freshsales: Freshworks Suite, Microsoft Outlook, Slack, Zoom, Segment, Shopify.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Freshsales
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Freshsales | Keap |
|---|---|---|
| Starting Price | $9/mo | $299/mo |
| Top Tier Price | $59/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Freshsales and Keap both serve the customer relationship management and sales pipeline tracking market. Freshsales offers a more accessible entry point at $9/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Freshsales and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Freshsales or Keap?
- Freshsales is cheaper at the entry level, starting at $9/mo compared to Keap's single plan at $299/mo. Freshsales also offers three pricing tiers, Growth, Pro at $39/mo, and Enterprise at $59/mo, giving more granularity as a team scales, whereas Keap has only one plan.
- What features does Freshsales offer that Keap doesn't list?
- Freshsales lists contact, account, and deal management, built-in email and phone with call recording, Freddy AI lead scoring and deal insights, visual sales pipeline management, workflow automation and sequences, multiple pipeline support, advanced reporting and forecasting, and territory management and auto-assignment.
- What features does Keap offer that Freshsales doesn't list?
- Keap lists contact management, contact segmentation via tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These are the features listed only by Keap when comparing exact wording between the two vendors' own feature lists.
- Which integrations do Freshsales and Keap have in common?
- Freshsales and Keap both integrate with Gmail and Zapier. Beyond that, Freshsales also connects with Freshworks Suite, Microsoft Outlook, Slack, Zoom, Segment, and Shopify, while Keap also connects with Outlook, PayPal, Stripe, and Eway.
- Which CRM is better for a growing sales team, Freshsales or Keap?
- It depends on budget and needs. Freshsales fits budget-conscious teams, organizations needing broad integration support with 8 integrations, and sales teams tracking deals from first touch to close. Keap fits mid-market to enterprise teams with established budgets and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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