Freshsales vs Keap: CRM Platform Comparison

Freshsales vs Keap: CRM Platform Comparison

Freshsales and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

The Quick Answer

By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.

Freshsales offers a lower entry point at $9/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$9/moFreshsales entry plan

Growth

$299/moKeap entry plan

Keap

Freshsales Pricing (as of September 2026)

Source: Freshsales Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

Freshsales is more affordable at the entry level ($9/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

Freshsales offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Features Breakdown

Freshsales lists

• Contact, account, and deal management
• Built-in email and phone with call recording
• Freddy AI lead scoring and deal insights
• Visual sales pipeline management
• Workflow automation and sequences
• Multiple pipeline support
• and 2 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Freshsales Key Features

• Contact, account, and deal management
• Built-in email and phone with call recording
• Freddy AI lead scoring and deal insights
• Visual sales pipeline management
• Workflow automation and sequences
• Multiple pipeline support
• Advanced reporting and forecasting
• Territory management and auto-assignment

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Freshsales

• Contact, account, and deal management
• Built-in email and phone with call recording
• Freddy AI lead scoring and deal insights
• Visual sales pipeline management
• Workflow automation and sequences
• Multiple pipeline support
• Advanced reporting and forecasting
• Territory management and auto-assignment

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

Freshsales Integrations

Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Gmail, Zapier.

Integrations listed only by Freshsales: Freshworks Suite, Microsoft Outlook, Slack, Zoom, Segment, Shopify.

Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Freshsales

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Freshsales and Keap both serve the customer relationship management and sales pipeline tracking market. Freshsales offers a more accessible entry point at $9/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Freshsales and Keap for current information.