Gong vs Keap: Sales Engagement Platform vs CRM Platform Comparison

Gong vs Keap: Sales Engagement Platform vs CRM Platform Comparison

Gong is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.

The Quick Answer

Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and Keap lists contact management and contact segmentation (tags).

Keap publishes an entry price of $299/mo; Gong uses custom pricing, so the two cannot be compared on list price.

If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.

Understanding the Core Difference

Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Contact SalesGong entry plan

Gong (platform)

$299/moKeap entry plan

Keap

Gong Pricing (as of September 2026)

Source: Gong Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Features Breakdown

Gong lists

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Engage module)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• and 4 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Gong Key Features

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Engage module)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• Smart trackers for competitive mentions
• Team and rep performance dashboards
• Data Cloud for revenue data warehouse
• Ask Anything AI-generated insights

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Gong

• AI-powered call recording and transcription
• Deal intelligence and risk alerts
• Revenue forecasting with pipeline analytics
• Sales engagement sequences (Engage module)
• Coaching insights and talk-track analysis
• Email and web conferencing capture
• Smart trackers for competitive mentions
• Team and rep performance dashboards
• Data Cloud for revenue data warehouse
• Ask Anything AI-generated insights

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

Gong Integrations

Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Gmail.

Integrations listed only by Gong: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Microsoft Outlook, Slack, Outreach, Salesloft.

Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Gong

• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (12 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Gong and Keap for current information.