Gong vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Gong (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong is a sales engagement platform built for multi-channel outreach, deal intelligence, and revenue forecasting, priced through custom contact-sales quotes. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299 per month starting at 1,500 contacts and 2 users. Many teams run both tools together rather than choosing one.
Key takeaways
- Keap's entry plan costs $299 per month and starts at 1,500 contacts and 2 users.
- Gong uses custom pricing and requires buyers to contact sales for a quote.
- Gong lists 10 features on its own pricing page, including AI-powered call recording and transcription and deal intelligence and risk alerts.
- Keap lists 8 features, including contact management, contact segmentation with tags, and text marketing.
- Gong integrates with 12 named tools including Salesforce, HubSpot, and Slack, while Keap integrates with 6 tools including Zapier, PayPal, and Stripe, with Gmail as the only integration shared by both.
Reviewed and updated September 4, 2026
Gong vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Gong is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and Keap lists contact management and contact segmentation (tags).
Keap publishes an entry price of $299/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Gong (platform)
Keap
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Gong: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Microsoft Outlook, Slack, Outreach, Salesloft.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Gong | Keap |
|---|---|---|
| Starting Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Gong and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Gong and Keap?
- Gong is a sales engagement platform for multi-channel outreach and engagement tracking, while Keap is a CRM platform for customer relationship management and sales pipeline tracking. Gong focuses on capturing and analyzing calls, emails, and meetings, whereas Keap combines contact management, marketing automation, and invoicing in one product.
- How much does Gong cost compared to Keap?
- Gong does not publish list pricing and requires buyers to contact sales for a custom quote. Keap publishes an entry price of $299 per month, starting at 1,500 contacts and 2 users, so the two cannot be compared directly on list price.
- What integrations does Gong offer?
- Gong connects with Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, and Salesloft, totaling 12 named integrations. Gmail is the only integration Gong shares with Keap.
- Can Gong and Keap be used together?
- Yes, the article notes that many teams run one of each because they serve different parts of the workflow. Gong handles multi-channel outreach and engagement tracking, while Keap handles contact management and pipeline tracking, so the two tools address different needs rather than competing directly.
- Which tool is better for a growing sales team?
- It depends on the priority: Gong fits teams needing a wide feature set with 10 listed capabilities and broad integration support across 12 tools, often enterprise buyers comfortable with custom pricing. Keap fits mid-market to enterprise teams with established CRM budgets who need scalable contact management and pipeline visibility.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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