Gong vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Gong (sales engagement platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong is a sales engagement platform built for multi-channel outreach, call recording, deal intelligence, and revenue forecasting, while LeadMagic is a data enrichment tool for B2B email finding, mobile finding, and contact verification. Gong uses custom, contact-sales pricing with one plan; LeadMagic publishes six tiers starting at $49.99 per month. Many teams use both.
Key takeaways
- LeadMagic publishes an entry price of $49.99 per month, while Gong uses custom, contact-sales pricing with no published tier.
- LeadMagic offers 6 pricing tiers, ranging from Basic at $49.99 per month to Ultimate at $849 per month, plus a custom Enterprise tier.
- Gong lists features such as AI-powered call recording and transcription, deal intelligence and risk alerts, and revenue forecasting with pipeline analytics.
- LeadMagic lists features such as Email Finder, Mobile Finder, Email Validation, Job Change Detector, and Waterfall Enrichment.
- Gong and LeadMagic share only two listed integrations, Salesforce and Slack, while each also connects to a distinct set of other tools.
Reviewed and updated September 2, 2026
Gong vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong is a sales engagement platform; LeadMagic is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and LeadMagic lists email finder and mobile finder.
LeadMagic publishes an entry price of $49.99/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Gong (platform)
Basic
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Features Breakdown
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Gong: HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Outreach, Salesloft.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Gong | LeadMagic |
|---|---|---|
| Starting Price | Contact Sales | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. LeadMagic publishes an entry price of $49.99/mo, while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Gong and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Gong and LeadMagic?
- Gong is a sales engagement platform focused on multi-channel outreach and engagement tracking, using AI to capture and analyze calls, emails, and meetings for deal intelligence and coaching. LeadMagic is a data enrichment tool focused on finding and verifying B2B contact data, such as emails and mobile numbers, delivered through CSV, API, and integrations.
- How much does Gong cost compared to LeadMagic?
- Gong does not publish list pricing and requires contacting sales for a quote. LeadMagic publishes an entry price of $49.99 per month for its Basic plan, with additional tiers at $99, $249, $499, and $849 per month, plus a custom Enterprise tier for larger volumes.
- Can I use Gong and LeadMagic together?
- Yes, the article notes that many teams run one of each since they serve different parts of the sales workflow. Gong handles multi-channel outreach and engagement tracking, while LeadMagic supplies the enriched contact data those outreach efforts rely on.
- Do Gong and LeadMagic integrate with the same tools?
- They overlap on only two listed integrations, Salesforce and Slack. Gong additionally connects with HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Outlook, Outreach, and Salesloft, while LeadMagic additionally connects with Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, and Apollo.
- Which tool is better for finding contact data, Gong or LeadMagic?
- LeadMagic is the tool built for finding contact data, listing features such as Email Finder, Mobile Finder, Email Validation, and Waterfall Enrichment. Gong does not list contact data enrichment features and instead focuses on capturing and analyzing existing sales interactions.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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