Gong vs TheirStack: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Gong (sales engagement platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong and TheirStack are not direct substitutes. Gong is a sales engagement platform for multi-channel outreach, call recording, deal intelligence, and forecasting, priced via custom quote. TheirStack is a data enrichment tool for finding companies by technographics and hiring signals, starting at a $0/mo free tier. Many teams use both together.
Key takeaways
- Gong uses custom, contact-sales pricing with only one listed plan tier.
- TheirStack offers four pricing tiers, including a Free plan with 50 company credits and 200 API credits per month.
- TheirStack's API, Webhooks and MCP plan costs $49/mo for 1,500 API credits per month.
- Gong integrates with 12 tools including Salesforce, HubSpot, Zoom, Slack, Outreach, and Salesloft.
- TheirStack integrates with 5 tools: Clay, LinkedIn Audiences, Make, N8N, and Zapier.
Reviewed and updated September 4, 2026
Gong vs TheirStack: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong (sales engagement platform) and TheirStack (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and TheirStack lists job search and company search.
TheirStack publishes an entry price of $0/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Gong (platform)
Free
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
TheirStack offers 4 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Integrations listed only by Gong: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Use Case Recommendations
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Gong | TheirStack |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 5 |
| Founded | 2015 | 2021 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack publishes an entry price (a free tier), while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Gong and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Gong and TheirStack?
- Gong is a sales engagement platform focused on multi-channel outreach, call recording and transcription, deal intelligence, and revenue forecasting. TheirStack is a data enrichment tool that finds companies by the technologies they use and the roles they are hiring for, then enriches company lists with technographics and buying intent data.
- How much does Gong cost compared to TheirStack?
- Gong uses custom, contact-sales pricing with a single listed plan, so no public price is available. TheirStack publishes an entry price of $0/mo on its Free tier, with a usage-based App plan, a $49/mo API, Webhooks and MCP plan, and a Contact Sales Datasets tier.
- Can I use Gong and TheirStack together?
- Yes, the article notes that many teams run one of each since the two tools serve different jobs. Gong handles multi-channel outreach and engagement tracking, while TheirStack supplies the accurate contact and company data needed to target those outreach efforts.
- Which tool is better for a budget-conscious team?
- TheirStack is positioned as the better fit for budget-conscious teams since it includes a free tier and lets teams start free and scale credit packs as needs grow. Gong is recommended for enterprise buyers who prefer custom pricing and dedicated support rather than a low entry cost.
- What integrations does each platform support?
- Gong connects with 12 tools: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, and Salesloft. TheirStack connects with 5 tools: Clay, LinkedIn Audiences, Make, N8N, and Zapier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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