Gong vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Gong (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong is a sales engagement platform priced through custom, contact-sales quotes, offering AI-powered call recording, deal intelligence, and revenue forecasting. Wiza is a data enrichment tool starting at a free $0/mo tier, offering unlimited email reveals and AI research for B2B contact data. Many outbound teams run both tools together rather than choosing one.
Key takeaways
- Gong uses custom, contact-sales pricing with a single platform tier, while Wiza publishes five pricing tiers starting at $0/mo.
- Wiza's free plan includes 20 valid emails and 5 phone numbers.
- Wiza's paid tiers include Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo, plus a custom-priced Team Plan.
- Gong lists 10 features on its own page, including AI-powered call recording and transcription and deal intelligence and risk alerts.
- Gong and Wiza share four integrations: Salesforce, HubSpot, Outreach, and Salesloft.
Reviewed and updated September 2, 2026
Gong vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong (sales engagement platform) and Wiza (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and Wiza lists unlimited email reveals and ai research.
Wiza publishes an entry price of $0/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Gong (platform)
Free
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, Salesloft.
Integrations listed only by Gong: Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack.
Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Gong | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza publishes an entry price (a free tier), while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Gong and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Gong and Wiza?
- Gong is a sales engagement platform built for multi-channel outreach and engagement tracking, while Wiza is a data enrichment tool built for finding and verifying B2B contact data. They solve different jobs in the outbound stack, so many teams run both rather than picking one over the other.
- How much does Gong cost compared to Wiza?
- Gong uses custom, contact-sales pricing with no published rate on its site. Wiza starts with a free plan and offers paid tiers at $49/mo, $99/mo, and $199/mo, plus a custom-priced Team Plan. Because Gong doesn't publish a list price, the two cannot be directly compared on cost.
- Does Wiza have a free plan?
- Yes, Wiza offers a free plan that includes 20 valid emails and 5 phone numbers at no cost. This lets teams test the platform's contact enrichment before upgrading to a paid tier like Starter, Email, or Email + Phone.
- Do Gong and Wiza integrate with the same tools?
- Yes, both connect with Salesforce, HubSpot, Outreach, and Salesloft. Beyond those shared integrations, Gong also connects with tools like Zoom, Slack, and Microsoft Teams, while Wiza connects with tools like Pipedrive, Zoho CRM, Attio, and Clay.
- Which tool fits enterprise teams versus budget-conscious teams?
- Gong is best suited for enterprise buyers who want a wide feature set, broad integration support across a complex tech stack, and custom pricing with dedicated support. Wiza suits budget-conscious teams that want to start free and scale usage up as they grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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