Groove by Clari vs JustCall: Sales Engagement Platform Comparison
Compare Groove by Clari and JustCall side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari and JustCall are both sales engagement platforms, but they emphasize different capabilities. Groove by Clari is Salesforce native, listing deep Salesforce integration and multi-channel engagement flows, with custom pricing. JustCall is an AI communication platform listing sales dialer and SMS workflows, starting at $29/mo. The right pick depends on budget, team size, and needed capabilities.
Key takeaways
- JustCall publishes an entry price of $29/mo, while Groove by Clari uses custom pricing that requires contacting sales.
- JustCall offers 5 pricing tiers (Team, Pro, Pro Plus, Business, SalesPro) compared to Groove by Clari's 1 listed plan.
- Groove by Clari lists 10 key features including deep Salesforce integration, auto-logging to Salesforce, and revenue intelligence via the Clari platform.
- JustCall lists 10 key features including sales dialer, SMS workflows, WhatsApp inbox, sentiment analysis, and AI call scoring.
- Both platforms integrate with Salesforce and Slack, but Groove by Clari alone lists Gmail, Microsoft Outlook, Google Calendar, and Zoom, while JustCall alone lists HubSpot, Pipedrive, Zoho, and Zapier.
Reviewed and updated September 21, 2026
Groove by Clari and JustCall are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while JustCall lists sales dialer and sms workflows. A capability both offer can appear under different names, so read both feature lists below.
JustCall publishes an entry price of $29/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Team
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
JustCall offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by JustCall: HubSpot, Pipedrive, Zoho, Zapier, Copper, Intercom, Zendesk, Freshdesk.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | JustCall |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and JustCall both serve the multi-channel sales outreach and engagement tracking market. JustCall publishes an entry price of $29/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit JustCall for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and JustCall?
- Groove by Clari is a Salesforce native sales engagement platform that automates email sequences, logging, and analytics while keeping activity data inside Salesforce. JustCall is an AI communication platform combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation with AI call coaching and sentiment analysis.
- How much does JustCall cost compared to Groove by Clari?
- JustCall publishes an entry price of $29/mo for its Team plan, with higher tiers at $49/mo and $89/mo, plus Business and SalesPro tiers requiring you to contact sales. Groove by Clari uses custom pricing across its single listed Groove plan, so the two cannot be compared on list price.
- Which tool has better Salesforce integration, Groove by Clari or JustCall?
- Groove by Clari lists deep Salesforce integration and auto-logging of all activities to Salesforce as core features, reflecting its Salesforce native design. JustCall also integrates with Salesforce, but it is listed as one of several CRM connections alongside HubSpot, Pipedrive, Zoho, and Copper rather than a native foundation.
- Does JustCall offer AI features like Groove by Clari?
- JustCall lists AI-specific features including sentiment analysis, AI call scoring, and real-time agent assist that do not appear on Groove by Clari's published feature list. Groove by Clari instead lists revenue intelligence via the Clari platform and account-based engagement workflows as its distinguishing capabilities.
- What integrations do Groove by Clari and JustCall share?
- Both platforms integrate with Salesforce and Slack according to their published integration lists. Beyond that, Groove by Clari alone lists Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom, while JustCall alone lists HubSpot, Pipedrive, Zoho, Zapier, Copper, Intercom, Zendesk, and Freshdesk.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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