Groove by Clari vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Groove by Clari (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Groove by Clari vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Groove by Clari (sales engagement platform) and Twenty (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Twenty is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Twenty lists full customization and ai agents with custom skills.
Twenty publishes an entry price of $9/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Twenty. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Twenty is Twenty is an open source CRM with full customization, AI agents with custom skills, workflows and email and calendar sync, offered as a hosted product priced per user per month. An Enterprise tier is quoted per year.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Pro
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Twenty Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $9/mo |
| Organization | $19/mo |
| Enterprise | Contact Sales |
Source: Twenty Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Twenty offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Twenty Key Features
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Twenty
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Twenty Integrations
Twenty connects with: .
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Twenty
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Groove by Clari | Twenty |
|---|---|---|
| Starting Price | Contact Sales | $9/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 0 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Twenty the customer relationship management and sales pipeline tracking side. Twenty publishes an entry price of $9/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Twenty for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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