HubSpot CRM vs Insightly: CRM Platform Comparison
Compare HubSpot CRM and Insightly side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
HubSpot CRM and Insightly are both CRM platforms for organizing contacts, tracking deals, and forecasting revenue, but they differ in pricing and focus. HubSpot CRM starts free and scales through four paid tiers up to $150/mo, while Insightly starts at $29/mo across three tiers and emphasizes lead assignment, project management, and a wider integration list.
Key takeaways
- HubSpot CRM offers a free entry plan, while Insightly's entry plan, Plus, costs $29/mo.
- HubSpot CRM has four pricing tiers, Free, Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
- Insightly has three pricing tiers, Plus at $29/mo, Professional at $49/mo, and Enterprise at $99/mo.
- HubSpot CRM lists integrations including Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom, while Insightly lists ten integrations including QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Both platforms share integrations with Gmail, Slack, and Shopify.
Reviewed and updated September 2, 2026
HubSpot CRM vs Insightly: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. HubSpot CRM and Insightly both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Plus
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
HubSpot CRM offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Gmail, Slack, Shopify.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Salesforce, Zapier, WordPress, Zoom.
Integrations listed only by Insightly: QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | HubSpot CRM | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | $150/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM and Insightly both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Insightly for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, HubSpot CRM or Insightly?
- HubSpot CRM is cheaper at the entry level because it offers a free plan, while Insightly's lowest tier, Plus, costs $29/mo. HubSpot CRM also offers more pricing tiers overall, four compared to Insightly's three, giving teams more room to scale gradually as budgets grow.
- What features does Insightly have that HubSpot CRM does not list?
- By Insightly's own feature list, it includes lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports with pre-built dashboards, and an AI Copilot. These are listed only on Insightly's page, though some capabilities may overlap under different names.
- What integrations does HubSpot CRM support that Insightly does not?
- HubSpot CRM lists integrations with Microsoft Outlook, Salesforce, Zapier, WordPress, and Zoom that are not listed by Insightly. Both platforms do share integrations with Gmail, Slack, and Shopify, so teams using those tools can connect either CRM without issue.
- Which CRM is better for budget-conscious teams?
- Both HubSpot CRM and Insightly are recommended for budget-conscious teams, but HubSpot CRM has the lower entry cost since it starts free, while Insightly's Plus plan starts at $29/mo. The right pick depends on whether free access matters more than Insightly's broader integration list.
- Which CRM has more integrations, HubSpot CRM or Insightly?
- Insightly lists ten integrations, including QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, and ZoomInfo, while HubSpot CRM lists eight, including Microsoft Outlook, Salesforce, Zapier, WordPress, and Zoom. Both tools share Gmail, Slack, and Shopify as common integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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