HubSpot CRM vs Insightly: CRM Platform Comparison

HubSpot CRM vs Insightly: CRM Platform Comparison

Finding the right CRM platform can directly impact your revenue pipeline. HubSpot CRM and Insightly both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.

The Quick Answer

By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Insightly lists lead and contact management and lead assignment and routing. A capability both offer can appear under different names, so read both feature lists below.

HubSpot CRM offers a lower entry point at $0/mo compared to Insightly at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeHubSpot CRM entry plan

Free

$29/moInsightly entry plan

Plus

HubSpot CRM Pricing (as of September 2026)

Source: HubSpot CRM Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

HubSpot CRM is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

HubSpot CRM offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.

HubSpot CRM includes a free tier, letting you test the platform before committing financially.

Features Breakdown

HubSpot CRM lists

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

HubSpot CRM Key Features

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by HubSpot CRM

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

HubSpot CRM Integrations

HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Shared Integrations

Both tools integrate with: Gmail, Slack, Shopify.

Integrations listed only by HubSpot CRM: Microsoft Outlook, Salesforce, Zapier, WordPress, Zoom.

Integrations listed only by Insightly: QuickBooks Online, Xero, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for HubSpot CRM

• Budget-conscious teams looking for an affordable CRM platform
• Teams that want to start free and scale up as needs grow
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

HubSpot CRM and Insightly both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit HubSpot CRM and Insightly for current information.