HubSpot CRM vs Keap: CRM Platform Comparison
Compare HubSpot CRM and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
HubSpot CRM and Keap both handle customer relationship management and sales pipeline tracking, but differ sharply on price and structure. HubSpot CRM starts free and scales through four paid tiers up to $150/mo, while Keap is a single plan at $299/mo starting at 1,500 contacts and 2 users. HubSpot CRM lists 8 integrations versus Keap's 6.
Key takeaways
- HubSpot CRM starts at $0/mo, while Keap's entry plan costs $299/mo starting at 1,500 contacts and 2 users.
- HubSpot CRM offers four pricing tiers, free, Sales Hub Starter at $20/mo, Professional at $100/mo, and Enterprise at $150/mo, while Keap is sold as a single plan.
- HubSpot CRM lists 8 features including deal pipeline tracking, live chat, and document tracking with e-signatures, while Keap lists 8 features including quotes, invoices, and text marketing.
- HubSpot CRM connects with 8 integrations such as Salesforce, Shopify, and Zoom, while Keap connects with 6 integrations including PayPal, Stripe, and Eway.
- Both HubSpot CRM and Keap integrate with Gmail and Zapier as shared integrations.
Reviewed and updated September 5, 2026
HubSpot CRM vs Keap: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to HubSpot CRM and Keap. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
HubSpot CRM offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | $150/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM and Keap both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, HubSpot CRM or Keap?
- HubSpot CRM is cheaper at the entry level, offering a free plan compared to Keap's $299/mo starting plan. HubSpot CRM also offers more pricing tiers, four in total ranging from free to $150/mo, giving teams more granularity as they scale, while Keap is sold as a single plan priced by contact count.
- What features does Keap offer that HubSpot CRM doesn't list?
- Keap lists contact segmentation with tags, email broadcasts, an appointment scheduler, quotes, invoices, and text marketing. These are listed only by Keap based on each vendor's own wording, though some capabilities may exist on both platforms under different terminology.
- What integrations does HubSpot CRM support?
- HubSpot CRM connects with Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom, totaling 8 integrations. Of these, Gmail and Zapier are shared with Keap, while Outlook, Slack, Salesforce, Shopify, WordPress, and Zoom are listed only by HubSpot CRM.
- Is HubSpot CRM or Keap better for a growing sales team?
- It depends on budget and needs. HubSpot CRM suits budget-conscious teams that want to start free and scale up, as well as organizations needing broad integration support across 8 integrations. Keap suits mid-market to enterprise teams with established budgets that need scalable contact management and pipeline forecasting.
- How many features and integrations do HubSpot CRM and Keap each offer?
- Both HubSpot CRM and Keap list 8 total features each. For integrations, HubSpot CRM lists 8 while Keap lists 6. HubSpot CRM was founded in 2006, according to the comparison, while no founding year is listed for Keap.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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