HubSpot CRM vs Keap: CRM Platform Comparison

HubSpot CRM vs Keap: CRM Platform Comparison

Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to HubSpot CRM and Keap. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.

HubSpot CRM offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeHubSpot CRM entry plan

Free

$299/moKeap entry plan

Keap

HubSpot CRM Pricing (as of September 2026)

Source: HubSpot CRM Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

HubSpot CRM is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

HubSpot CRM offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

HubSpot CRM includes a free tier, letting you test the platform before committing financially.

Features Breakdown

HubSpot CRM lists

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• and 2 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

HubSpot CRM Key Features

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by HubSpot CRM

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

HubSpot CRM Integrations

HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Gmail, Zapier.

Integrations listed only by HubSpot CRM: Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.

Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for HubSpot CRM

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Teams that want to start free and scale up as needs grow

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

HubSpot CRM and Keap both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit HubSpot CRM and Keap for current information.