HubSpot CRM vs Kommo: CRM Platform Comparison
Compare HubSpot CRM and Kommo side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
HubSpot CRM starts free while Kommo starts at $25/mo, making HubSpot CRM the better fit for budget-conscious teams that want to start free and scale up, while Kommo suits teams needing messenger-based sales with WhatsApp, Instagram, and AI reply and task suggestions built into a unified inbox.
Key takeaways
- HubSpot CRM offers a free entry plan while Kommo's Base plan starts at $25 per month.
- HubSpot CRM's paid tiers include Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
- Kommo's Base plan includes 2,500 leads per user and 750 AI credits per user per month, scaling up to Pro at 10,000 leads and 2,250 AI credits per user per month.
- Kommo lists AI reply suggestions, AI task suggestions, AI summaries, and AI writing assistance as key features, none of which appear on HubSpot CRM's listed feature set.
- Both HubSpot CRM and Kommo integrate with Gmail, Slack, Zapier, and Shopify, while HubSpot CRM alone lists Microsoft Outlook, Salesforce, WordPress, and Zoom, and Kommo alone lists WhatsApp Business, TikTok, and Instagram among others.
Reviewed and updated September 4, 2026
HubSpot CRM vs Kommo: CRM Platform Comparison
HubSpot CRM and Kommo compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Kommo lists sales pipelines and unified inbox. A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to Kommo at $25/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Base
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $25/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Shared Integrations
Both tools integrate with: Gmail, Slack, Zapier, Shopify.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Salesforce, WordPress, Zoom.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, CloudTalk, Google Calendar, Google Sheets.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | Kommo |
|---|---|---|
| Starting Price | Free | $25/mo |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 11 |
| Integrations | 8 | 26 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM and Kommo both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Kommo starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Kommo for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, HubSpot CRM or Kommo?
- HubSpot CRM is cheaper at the entry level since it offers a free plan, while Kommo's cheapest plan, Base, costs $25 per month. HubSpot's paid Sales Hub tiers then range from $20/mo to $150/mo, so budget-conscious teams often start with HubSpot's free tier before deciding whether to upgrade.
- Does Kommo support WhatsApp and Instagram messaging?
- Yes, Kommo is built for messenger-based sales and includes a unified inbox across channels like WhatsApp, Instagram, Facebook Messenger, Telegram, and Viber. This messenger focus, combined with AI reply and task suggestions, is a core part of Kommo's design that differs from HubSpot CRM's approach.
- What features does HubSpot CRM have that Kommo does not list?
- HubSpot CRM lists contact and company management, deal pipeline and tracking, email tracking and notifications, meeting scheduling, live chat and chatbot builder, sales automation and sequences, customizable reporting dashboards, and document tracking and e-signatures. These are listed only by HubSpot CRM based on each vendor's own published feature list.
- What AI features does Kommo offer that HubSpot CRM doesn't list?
- Kommo lists AI reply suggestions, AI task suggestions, AI summaries, and AI writing assistance among its features. None of these AI-specific capabilities appear on HubSpot CRM's own listed feature set, making AI-assisted messaging a distinguishing factor for Kommo.
- Do HubSpot CRM and Kommo share any of the same integrations?
- Yes, both platforms integrate with Gmail, Slack, Zapier, and Shopify according to their own integration lists. Beyond those shared tools, HubSpot CRM alone lists Microsoft Outlook, Salesforce, WordPress, and Zoom, while Kommo alone lists a much longer set including WhatsApp Business, TikTok, Instagram, Calendly, and Mailchimp.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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