HubSpot CRM vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
Compare HubSpot CRM (CRM platform) and Overloop AI (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for contact management, deal pipeline tracking, and revenue forecasting, starting free. Overloop AI is a sales engagement platform for multi-channel outreach, prospecting, and AI-written campaigns, starting at $69/mo. They solve different parts of the workflow, so many teams run both rather than choosing one over the other.
Key takeaways
- HubSpot CRM offers a free entry plan, while Overloop AI's Starter plan costs $69 per month.
- HubSpot CRM has four pricing tiers: Free, Sales Hub Starter at $20/mo, Professional at $100/mo, and Enterprise at $150/mo.
- Overloop AI's three tiers are Starter at $69/mo, Growth at $99/mo, and Enterprise at custom pricing, with credit limits ranging from 250 to 1,000 per user per month.
- Overloop AI includes a database of over 450 million B2B contacts along with an email finder, verifier, and AI-powered campaign writing.
- Both platforms integrate with Gmail, Slack, Salesforce, and Zapier, while HubSpot CRM adds Outlook, Shopify, WordPress, and Zoom, and Overloop AI adds HubSpot, Pipedrive, and Calendly.
Reviewed and updated September 2, 2026
HubSpot CRM vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
HubSpot CRM is a CRM platform; Overloop AI is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and Overloop AI lists ai-powered campaigns and 450m+ prospects database.
HubSpot CRM offers a lower entry point at $0/mo compared to Overloop AI at $69/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Overloop AI. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $69/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
HubSpot CRM offers 4 pricing tiers compared to Overloop AI's 3, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Gmail, Slack, Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Shopify, WordPress, Zoom.
Integrations listed only by Overloop AI: HubSpot, Pipedrive, Calendly, Outlook.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Overloop AI
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | HubSpot CRM | Overloop AI |
|---|---|---|
| Starting Price | Free | $69/mo |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 8 |
| Founded | 2006 | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Overloop AI the multi-channel sales outreach and engagement tracking side. HubSpot CRM offers a more accessible entry point, while Overloop AI starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Overloop AI for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and Overloop AI?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Overloop AI is a sales engagement platform built for multi-channel sales outreach and engagement tracking. HubSpot centers on organizing contacts and deals, while Overloop centers on running outreach campaigns across email and social channels.
- Which is cheaper, HubSpot CRM or Overloop AI?
- HubSpot CRM is cheaper at the entry level since it offers a free plan, whereas Overloop AI's Starter plan starts at $69 per month. HubSpot also has more pricing tiers overall, four compared to Overloop AI's three, giving more granularity as a business scales.
- Can I use both HubSpot CRM and Overloop AI together?
- Yes, the two tools are designed to complement each other since they cover different parts of the sales workflow. HubSpot CRM and Overloop AI also share integrations with Gmail, Slack, Salesforce, and Zapier, and Overloop AI specifically lists HubSpot as one of its own integrations.
- Does Overloop AI include a contact database?
- Yes, Overloop AI lists a database of over 450 million B2B prospects as one of its key features, alongside an email finder and verifier. It also offers AI-powered campaigns and AI-powered outreach followups for multi-channel engagement across email and social.
- What features does HubSpot CRM offer that Overloop AI does not list?
- HubSpot CRM lists contact and company management, deal pipeline and tracking, email tracking and notifications, meeting scheduling, live chat and chatbot builder, sales automation and sequences, customizable reporting dashboards, and document tracking with e-signatures, none of which appear on Overloop AI's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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