HubSpot CRM vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Compare HubSpot CRM (CRM platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for contact management, deal pipeline tracking, and revenue forecasting, with a free plan and paid tiers up to $150/mo. PersistIQ is a sales engagement platform for multi-channel outreach across email, phone, and social, priced only through custom sales quotes. Many teams run both together rather than picking one.
Key takeaways
- HubSpot CRM offers four pricing tiers: Free, Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
- PersistIQ uses custom, contact-sales pricing across all of its plans rather than publishing set tiers.
- HubSpot CRM lists 8 features on its own page and PersistIQ also lists 8 features, though the two lists do not overlap by name.
- HubSpot CRM integrates with 8 tools including Slack, Shopify, and WordPress, while PersistIQ integrates with 7 tools including Copper and Pipedrive.
- Gmail, Salesforce, and Zapier are integrations shared by both HubSpot CRM and PersistIQ.
Reviewed and updated September 2, 2026
HubSpot CRM vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh HubSpot CRM, a CRM platform for customer relationship management and sales pipeline tracking, against PersistIQ, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and PersistIQ lists multi-channel sales outreach and prospecting.
HubSpot CRM publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
All plans
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
HubSpot CRM offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Microsoft Outlook, Slack, Shopify, WordPress, Zoom.
Integrations listed only by PersistIQ: Copper, Pipedrive, HubSpot, Outlook.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | HubSpot CRM | PersistIQ |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. HubSpot CRM publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- Is HubSpot CRM free to use?
- Yes, HubSpot CRM has a free plan. Paid Sales Hub tiers then step up to $20/mo for Starter, $100/mo for Professional, and $150/mo for Enterprise, giving buyers a free option to test the platform before committing financially.
- How much does PersistIQ cost?
- PersistIQ does not publish set pricing. Every plan is listed as Contact Sales, meaning a buyer needs to reach out to PersistIQ's sales team for a custom quote based on usage needs.
- What is the difference between HubSpot CRM and PersistIQ?
- HubSpot CRM is a CRM platform focused on contact and company management, deal pipeline tracking, and revenue forecasting. PersistIQ is a sales engagement platform focused on multi-channel outreach, prospecting, and engagement tracking across email, phone, and social channels.
- Do HubSpot CRM and PersistIQ integrate with each other?
- PersistIQ is listed as integrating with HubSpot, but HubSpot CRM's own integration list does not include PersistIQ. Both tools do share integrations with Gmail, Salesforce, and Zapier, which can connect data between them indirectly.
- Should I use HubSpot CRM and PersistIQ together?
- Many teams do run both, since they cover different parts of the sales workflow. HubSpot CRM handles contact records and pipeline tracking, while PersistIQ handles multi-channel outreach sequencing, and the two share Gmail, Salesforce, and Zapier integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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