HubSpot CRM vs Regie.ai: CRM Platform vs Sales Engagement Platform Comparison
Compare HubSpot CRM (CRM platform) and Regie.ai (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for contact management and deal pipeline tracking, while Regie.ai is a sales engagement platform for AI-driven, multi-channel outreach across email, phone, and social. Both start free, HubSpot CRM's paid tiers run from $20 to $150 per month, and Regie.ai's Pro tier is $49 per month. Many teams run both together rather than choosing one.
Key takeaways
- HubSpot CRM's paid plans are Sales Hub Starter at $20 per month, Sales Hub Professional at $100 per month, and Sales Hub Enterprise at $150 per month, alongside a free tier.
- Regie.ai's free tier gives 250 one-time credits, and its Pro plan costs $49 per month with 5,000 credits every month.
- HubSpot CRM offers 4 pricing tiers while Regie.ai offers 3, giving HubSpot more granularity as usage scales.
- HubSpot CRM lists features such as contact and company management, deal pipeline tracking, and document tracking with e-signatures, none of which appear on Regie.ai's own feature list.
- Regie.ai lists features such as AI agents for sourcing, ranking, call prep and follow-ups, and an always-on pipeline with why-now signal tracking, none of which appear on HubSpot CRM's own feature list.
Reviewed and updated September 2, 2026
HubSpot CRM vs Regie.ai: CRM Platform vs Sales Engagement Platform Comparison
HubSpot CRM (CRM platform) and Regie.ai (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; Regie.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and Regie.ai lists ai agents for sourcing, ranking, call prep and follow-ups and relevant messaging trained on your voice and company pitch.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for coordinating outreach across email, phone, and social channels, that is Regie.ai. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Regie.ai is Agentic sales workspace (RegieGO) with built-in enrichment, emailing, dialing and workflows, plus multi-channel outreach plays across email, phone and social run from a single chat interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Regie.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 credits to get started (one-time) |
| Pro | $49/mo | 5,000 credits every month |
| Enterprise | Contact Sales | Volume credits, priced to your team |
Source: Regie.ai Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
HubSpot CRM offers 4 pricing tiers compared to Regie.ai's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- and 4 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Regie.ai Key Features
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Regie.ai
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Regie.ai Integrations
Regie.ai connects with: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook.
Integrations listed only by HubSpot CRM: Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Integrations listed only by Regie.ai: HubSpot, LinkedIn.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Regie.ai
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | Regie.ai |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 4 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Regie.ai the multi-channel sales outreach and engagement tracking side. HubSpot CRM offers a more accessible entry point, while Regie.ai starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Regie.ai for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and Regie.ai?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Regie.ai is a sales engagement platform built for multi-channel outreach and engagement tracking across email, phone, and social. They serve different jobs, so many teams use both together rather than picking one.
- How much does HubSpot CRM cost compared to Regie.ai?
- Both start at $0 per month on their free tiers. HubSpot CRM's paid tiers are Sales Hub Starter at $20 per month, Sales Hub Professional at $100 per month, and Sales Hub Enterprise at $150 per month. Regie.ai's paid Pro plan is $49 per month with 5,000 credits monthly, and Enterprise pricing requires contacting sales.
- Can HubSpot CRM and Regie.ai be used together?
- Yes, Regie.ai lists HubSpot as one of its own integrations, alongside Gmail, Microsoft Outlook, and LinkedIn. HubSpot CRM and Regie.ai also share direct integrations with Gmail and Microsoft Outlook, which supports running them side by side in the same outbound stack.
- Which tool is better for tracking a sales pipeline?
- HubSpot CRM is the better fit for tracking a sales pipeline, since it lists deal pipeline and tracking, contact and company management, and customizable reporting dashboards as core features. Regie.ai focuses instead on outreach execution, such as AI agents for sourcing and multi-channel outreach plays, rather than pipeline tracking itself.
- Which tool is better for multi-channel sales outreach?
- Regie.ai is built specifically for multi-channel outreach, listing channel orchestration across phone, email, and social, plus multi-channel outreach plays with an execution timeline. HubSpot CRM offers sales automation and sequences but does not list the same breadth of channel orchestration or AI-driven outreach plays that Regie.ai lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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