HubSpot CRM vs SugarCRM: CRM Platform Comparison
Compare HubSpot CRM and SugarCRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
HubSpot CRM is the better fit for budget-conscious or growing teams since it starts free and scales through paid Sales Hub tiers, while SugarCRM starts at $59 per month with a 15 user minimum and suits organizations needing broader ERP and integration support. The right pick depends on budget, team size, and required integrations.
Key takeaways
- HubSpot CRM offers a free entry tier, while SugarCRM's entry level Standard plan starts at $59 per month with a 15 user minimum.
- HubSpot CRM has four pricing tiers: Free, Sales Hub Starter at $20 per month, Sales Hub Professional at $100 per month, and Sales Hub Enterprise at $150 per month.
- SugarCRM has three pricing tiers: Standard at $59 per month, Advanced at $85 per month, and Premier at $135 per month, each requiring a 15 user minimum.
- HubSpot CRM lists integrations including Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom.
- SugarCRM lists nine integrations including NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, and LinkedIn Sales Navigator.
Reviewed and updated September 2, 2026
HubSpot CRM vs SugarCRM: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to HubSpot CRM and SugarCRM. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while SugarCRM lists accounts & contact management and lead & opportunity management. A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to SugarCRM at $59/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
SugarCRM is SugarCRM is a sales CRM for B2B growth that manages accounts, leads, opportunities and quotes with automated follow-ups and built-in insights. Its Sugar Sell product is sold alongside Sugar Market for marketing automation and Sugar Serve for customer service.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
SugarCRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Standard | $59/mo | 15 user minimum |
| Advanced | $85/mo | 15 user minimum |
| Premier | $135/mo | 15 user minimum |
Source: SugarCRM Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $59/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
HubSpot CRM offers 4 pricing tiers compared to SugarCRM's 3, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
SugarCRM Key Features
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by SugarCRM
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
SugarCRM Integrations
SugarCRM connects with: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Integrations listed only by SugarCRM: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for SugarCRM
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | HubSpot CRM | SugarCRM |
|---|---|---|
| Starting Price | Free | $59/mo |
| Top Tier Price | $150/mo | $135/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 9 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM and SugarCRM both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while SugarCRM starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and SugarCRM for current information.
Frequently asked questions.
Frequently asked questions- Is HubSpot CRM cheaper than SugarCRM?
- Yes, HubSpot CRM has a free entry tier at $0 per month, while SugarCRM's cheapest plan, Standard, costs $59 per month and requires a 15 user minimum. HubSpot also offers more pricing tiers overall, with four levels compared to SugarCRM's three, giving more granularity as needs grow.
- What integrations does SugarCRM support?
- SugarCRM lists nine integrations: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, and LinkedIn Sales Navigator. This makes it well suited to organizations with complex tech stacks, particularly those already using ERP systems like NetSuite or Epicor.
- What integrations does HubSpot CRM support?
- HubSpot CRM lists integrations with Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom. These integrations skew toward everyday sales and marketing tools rather than ERP or back office systems.
- Which CRM is better for a small team just starting out?
- HubSpot CRM is the better fit for small or budget-conscious teams because it starts free at $0 per month and lets teams scale up through paid Sales Hub tiers as needs grow. SugarCRM's entry plan starts at $59 per month with a 15 user minimum, which suits larger or more established teams.
- What are the main feature differences between HubSpot CRM and SugarCRM?
- HubSpot CRM lists features such as contact and company management, deal pipeline and tracking, email tracking, meeting scheduling, live chat, sales automation, customizable reporting, and document tracking. SugarCRM lists accounts and contact management, lead and opportunity management, quote management, activity management, pipeline management, business process management, reporting and analytics, and mail and calendar integration.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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