Insightly vs Keap: CRM Platform Comparison
Compare Insightly and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Insightly and Keap are both CRM platforms for sales pipeline tracking, but they differ sharply on price and structure. Insightly starts at $29/mo across 3 tiers with 10 listed integrations, while Keap is a single $299/mo plan starting at 1,500 contacts with 6 listed integrations. Insightly suits budget-conscious teams; Keap suits mid-market to enterprise teams with established budgets.
Key takeaways
- Insightly's entry plan costs $29/mo compared to Keap's single plan at $299/mo.
- Insightly offers 3 pricing tiers (Plus, Professional, Enterprise) while Keap offers only 1 plan.
- Keap's plan starts at 1,500 contacts and 2 users for $299/mo.
- Insightly lists 10 integrations including Slack, QuickBooks Online, Shopify, and Jira, while Keap lists 6 including Zapier, PayPal, and Stripe.
- Both Insightly and Keap list 8 features on their own pages, but the only integration they share is Gmail.
Reviewed and updated September 5, 2026
Insightly vs Keap: CRM Platform Comparison
Insightly and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Insightly offers a lower entry point at $29/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Keap
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Insightly offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Insightly: Slack, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Insightly | Keap |
|---|---|---|
| Starting Price | $29/mo | $299/mo |
| Top Tier Price | $99/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and Keap both serve the customer relationship management and sales pipeline tracking market. Insightly offers a more accessible entry point at $29/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Insightly or Keap?
- Insightly is cheaper at the entry level, starting at $29/mo compared to Keap's $299/mo. Insightly also offers 3 pricing tiers (Plus, Professional, Enterprise up to $99/mo), giving more granularity as a team scales, whereas Keap is sold as a single $299/mo plan priced by contact count.
- What is the core difference between Insightly and Keap?
- Insightly is built for fast-growing companies, tracking pipeline data, auto-scoring leads, and sending follow-ups, sold alongside marketing automation, support ticketing, and the AppConnect workflow builder. Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes, and invoicing into one single-plan product.
- How many integrations do Insightly and Keap offer?
- Insightly lists 10 integrations, including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Keap lists 6 integrations, including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. The only integration shared by both is Gmail.
- Who is Keap best suited for?
- Keap best fits mid-market to enterprise teams with established CRM and sales pipeline tracking budgets. It also suits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Who is Insightly best suited for?
- Insightly best fits budget-conscious teams looking for an affordable CRM platform, as well as organizations with complex tech stacks that need broad integration support across its 10 listed integrations. It also suits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Copper: CRM Platform Comparison
Compare Agile CRM and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Capsule CRM: CRM Platform Comparison
Compare Agile CRM and Capsule CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.