Insightly vs Kommo: CRM Platform Comparison
Compare Insightly and Kommo side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Kommo has the lower entry price at $25/mo versus Insightly's $29/mo, and offers four pricing tiers compared to Insightly's three. Insightly focuses on lead and contact management, opportunity tracking, and project management, while Kommo centers on messenger-based sales with a unified inbox across WhatsApp, Instagram, and other channels plus AI reply suggestions.
Key takeaways
- Insightly's entry plan, Plus, costs $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- Kommo's entry plan, Base, costs $25/mo and includes 2,500 leads per user and 750 AI credits per user per month.
- Kommo offers four pricing tiers (Base, Advanced, Pro, Enterprise) compared to Insightly's three tiers.
- Insightly and Kommo share four listed integrations: Slack, Gmail, Shopify, and Calendly.
- Kommo lists integrations unique to it such as WhatsApp Business, TikTok, Facebook Messenger, Instagram, and Zapier, while Insightly lists unique integrations such as QuickBooks Online, Xero, Jira, Asana, DocuSign, and ZoomInfo.
Reviewed and updated September 4, 2026
Insightly vs Kommo: CRM Platform Comparison
Insightly and Kommo compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Kommo lists sales pipelines and unified inbox. A capability both offer can appear under different names, so read both feature lists below.
Kommo offers a lower entry point at $25/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Base
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
Kommo offers the lower entry point ($25/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kommo offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Shared Integrations
Both tools integrate with: Slack, Gmail, Shopify, Calendly.
Integrations listed only by Insightly: QuickBooks Online, Xero, Jira, Asana, DocuSign, ZoomInfo.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, CloudTalk, Google Calendar, Google Sheets.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | Kommo |
|---|---|---|
| Starting Price | $29/mo | $25/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 11 |
| Integrations | 10 | 26 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and Kommo both serve the customer relationship management and sales pipeline tracking market. Kommo offers a more accessible entry point at $25/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Kommo for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Insightly or Kommo?
- Kommo is cheaper at the entry level, with its Base plan starting at $25/mo compared to Insightly's Plus plan at $29/mo. Kommo also offers more pricing tiers overall, four compared to Insightly's three, giving teams more granularity as they scale.
- What is the main difference between Insightly and Kommo?
- Insightly is built as a CRM for fast-growing companies with pipeline tracking, lead scoring, and follow-up automation, sold alongside marketing automation and support ticketing tools. Kommo is an AI-powered CRM built for messenger-based sales, offering a unified inbox across channels like WhatsApp and Instagram plus AI reply and task suggestions.
- What integrations does Insightly support that Kommo does not?
- Insightly lists integrations with QuickBooks Online, Xero, Jira, Asana, DocuSign, and ZoomInfo that are not listed by Kommo. Both platforms do share four common integrations: Slack, Gmail, Shopify, and Calendly.
- What integrations does Kommo support that Insightly does not?
- Kommo lists a much longer set of integrations unique to it, including WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, CloudTalk, Google Calendar, and Google Sheets.
- Who is Kommo best suited for?
- Kommo is recommended for budget-conscious teams looking for an affordable CRM, teams that need a wide feature set listing 11 capabilities, and organizations with complex tech stacks needing broad integration support across messaging and marketing channels.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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