Insightly vs Kommo: CRM Platform Comparison

Insightly vs Kommo: CRM Platform Comparison

Insightly and Kommo compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

The Quick Answer

By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Kommo lists sales pipelines and unified inbox. A capability both offer can appear under different names, so read both feature lists below.

Kommo offers a lower entry point at $25/mo compared to Insightly at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$29/moInsightly entry plan

Plus

$25/moKommo entry plan

Base

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Kommo Pricing (as of September 2026)

Source: Kommo Pricing

Pricing Analysis

Kommo offers the lower entry point ($25/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Kommo offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.

Features Breakdown

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Kommo lists

• Sales pipelines
• Unified inbox
• Dashboard
• Calendar
• AI reply suggestions
• AI task suggestions
• and 5 more listed below

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Kommo Key Features

• Sales pipelines
• Unified inbox
• Dashboard
• Calendar
• AI reply suggestions
• AI task suggestions
• AI summaries
• AI writing assistance
• Booking page and scheduling link
• Dynamic segments and audience sync to ad platforms
• Sales and marketing analytics

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Listed only by Kommo

• Sales pipelines
• Unified inbox
• Dashboard
• Calendar
• AI reply suggestions
• AI task suggestions
• AI summaries
• AI writing assistance
• Booking page and scheduling link
• Dynamic segments and audience sync to ad platforms
• Sales and marketing analytics

Integration Ecosystem

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Kommo Integrations

Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.

Shared Integrations

Both tools integrate with: Slack, Gmail, Shopify, Calendly.

Integrations listed only by Insightly: QuickBooks Online, Xero, Jira, Asana, DocuSign, ZoomInfo.

Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, CloudTalk, Google Calendar, Google Sheets.

Use Case Recommendations

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Kommo

• Budget-conscious teams looking for an affordable CRM platform
• Teams that need a wide feature set (11 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (26 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Insightly and Kommo both serve the customer relationship management and sales pipeline tracking market. Kommo offers a more accessible entry point at $25/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Insightly and Kommo for current information.